LivePerson (NASDAQ: LPSN) is a global leader in trustworthy and equal AI for business. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our Conversational Cloud platform to engage with millions of consumers safely and responsibly. We power a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Generative AI and Large Language Models for better business outcomes.

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Every mind is invited to ask questions and actively seek new ways to achieve success and reach their full potential. We operate as one with a growth mindset. This means spotting opportunities, solving ambiguities and seeking effective solutions to challenges that make things better.

Overview:

We are looking for an experienced and strategic Director of Product Marketing to lead LivePerson’s product marketing team. Reporting to our Senior Director, Product Marketing & Brand Messaging, you will develop marketing strategies that drive the adoption and success of our digital-first customer service platform, the Conversational Cloud, and its award-winning agent and AI capabilities. You will manage a team of high-performing product marketers and collaborate cross-functionally to quarterback our go-to-market plans and product launches, enable our customer-facing teams with sales collateral, product messaging, and market intelligence, and help our customers get maximum value from LivePerson’s technology.

• Manage a small team of product marketing managers, each responsible for distinct product areas and core PMM functions such as competitive intelligence, analyst relations, and sales enablement. 
• Develop an expert understanding of our Conversational Cloud platform, including its capabilities, features, benefits, and unique differentiators.  
• Conduct market research to identify target customer segments, competitive insights, and market trends.
• Collaborate with product management to shape the product roadmap, ensuring understanding of customer needs and revenue opportunities.
• Create compelling product narratives, messaging, and positioning that resonates with our target audience and differentiates our products in the market.
• Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns that create product awareness and adoption, produce leads, and support customer acquisition and retention.
• Partner with our content and customer marketing teams to create high-quality collateral, including white papers, case studies, blog posts, and videos, to educate and engage prospects and customers.
• Analyze product performance, market trends, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter and brand evangelist, representing LivePerson and our solutions at industry events, conferences, webinars, and customer meetings.

• Bachelor's degree in business, marketing, or the liberal arts; MBA is a plus
• 10+ years of professional experience in marketing, customer success, product management or operations. 
• 5+ years of experience in product marketing, ideally in the B2B SaaS industry
• 3+ years of people management experience 
• 3+ years of project management experience 
• Excellent communication, presentation, writing, and project management skills
• Experience working in the CX/ contact center, or AI/automation space 
• Expertise implementing go-to-market strategies for complex products
• Experience translating technical concepts into compelling marketing messages
• The ability to analyze market data, customer insights, and product performance metrics to guide decision-making

The salary range for this role will be between $165,000 to $185,000. Final compensation will be determined by a variety of factors, including your location, skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, vision and wellbeing.
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval.
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services.
• Development: tuition reimbursement
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts.

LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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