Director, Regional Marketing (d/f/m)

Full Time
Barcelona, Spain
10 months ago
The Role: How you'll make an impact at Personio

This position can be based in any of our European offices: Munich, Berlin, London, Dublin, Amsterdam, Madrid or Barcelona.

Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe. Our team of experienced, badass marketers strategise, collaborate, create, and iterate to generate demand. It’s time to go big with Personio. 

As Director, Regional Marketing you will build a creative campaigns strategy to drive qualified leads globally. Working closely with sales and leading a team of high-performing marketers in-region to achieve ambitious growth plans. 

Role Responsibilities: What you'll do

  • Build integrated campaign strategy across complete customer journey across awareness, consideration & decision to drive qualified leads and achieve quarterly pipeline goals

  • Collaborate with sales leadership on campaign strategy, lead management and marketing/sales feedback loops

  • Drive creation of content & programs that are highly relevant to local markets across video, longform written, advocates, field events & more

  • Partner with paid digital team to optimize paid media and website conversion programs and marketing operations to instrument the customer journey

  • Design & execute annual H.U.G events across numerous cities in Europe

  • Optimize nurture programs and build new motions 

  • Lead, manage, mentor, and grow a high-performing team

Role Requirements: What you need to succeed

  • Bachelor's degree in marketing, communications, or a related field

  • 10+ years of professional experience in Demand Generation, Growth Marketing or Regional Marketing ideally at high growth technology SaaS companies

  • Experience in building integrated multi touch campaigns including instrumentation and measurements across the funnel 

  • Successful track record of partnering with sales teams & sales leadership to jointly deliver strong results quarter after quarter

  • Experience with core marketing automation and lead management tools 

  • Proficiency in analyzing marketing performance metrics to optimize strategies.

  • Exceptional organizational skills, balancing structure, and creativity

  • Strong leadership and team management abilities, with a focus on developing high-performing teams.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

  • Make an impact on the environment and society with 2 (fully paid) Impact Days –  one for an individual project of your choice and one for a company-wide initiative

  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

  • Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

  • Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

  • Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

  • Engage in a high-impact working environment with flat hierarchies and short decision-making processes.