Director, Retail Media

VaynerMedia

Full Time

New York, NY, USA

1 week ago

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ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell:

The Media Director, Retail Media will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports to a S/VP, Media, and will work on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of retail media buying trends. We look for Directors who embody a true leadership mentality. We love seeing leaders who devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance, and fostering their growth within VaynerMedia.

What You’d Do:

Craft and execute marketing strategies to create effective traffic and sales across clients portfolio impacting Digital Commerce growth.
Work cross functionally with finance, legal, and creative teams to ensure business goals are met and executed for best in class performance.
Responsible for creating and executing a digital commerce strategy that enables our consumers to seamlessly purchase clients products across any digital channel.
Act as the key contact for client and platform partners, operating as a go-to voice and leader.
Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
Develop and deliver sophisticated media investment strategies to clients, and provide strategic guidance on reporting calls.
Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
Oversee a team providing leadership, mentorship, vision and engage, and grow direct reports and provide a positive work environment.
As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.

What You’ve Got:

A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
Proficiency in social platforms, with a focus on those with retail integrations like Meta, Pinterest, TikTok, and more.
Experience with data analytics platforms for reporting and dashboarding (Tableau, Amazon Marketing Cloud, Snowflake)
Proficiency across large-scale media buying expected, but not limited to:

Amazon Ads: AAC, Amazon DSP, Managed Service
Retail Media Platforms: Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ

Knowledge of the core features of leading SaaS platforms

Skai, Pacvue, CommerceIQ, etc
Fluency with analytics, attribution and measurement systems. Including but not limited to: Google Analytics, Amazon Marketing Cloud, Tableau, Stratum Luminate
An individual who has successfully navigated a portfolio of brands and strong relationships with stakeholders and is well versed in media, helping guide client’s marketing goals in their respective markets
Understand and adopt new techniques and technologies relevant to clients’ media strategies

What We’ve Got:

Medical, Dental, and Vision coverage
401K with matching
5 week intensive buying training across all digital platforms
Flexible Spending Account across Commuter, Health, and Dependent Care
Paid parental leave after a year of employment
$50 off your monthly cell phone bill
Unlimited Vacation & Sick Days

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!