At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the RoleCloudflare is seeking an innovative EMEA Content and Campaigns Manager to join our growing marketing team. You will own the strategy and execution of content and campaigns across EMEA, measuring effectiveness and optimizing programs to fuel our regional growth.

In this cross-functional role, you will collaborate with stakeholders across sales, marketing, and local teams to support the usage and production of content that engages prospects and progresses them through the funnel. You will also be responsible for owning the strategy and execution of key lead generation and content syndication campaigns that drive Enterprise-level marketing qualified leads and sales pipeline for the EMEA business. If you’re passionate about leading pipeline-driving marketing campaigns and want to level up your expertise with a trailblazing brand - this is the perfect opportunity.

Responsibilities

• Build and manage the EMEA campaigns content plan in alignment with the EMEA Field Marketers, Localisation team, and the Global Content and Campaigns teams 
• Liaise with EMEA Field Marketers to coordinate and manage content requests from local markets 
• Collaborate with fellow EMEA digital channel owners to build a cohesive content distribution strategy 
• Plan and manage EMEA-wide content syndication campaigns across 1:many and 1:few ABM campaigns, and partner with regional managers to support localised in-country content syndication initiatives 
• Own budget, metrics, and reporting for the EMEA content syndication channel (inc. engagement, MQLs, and marketing-influenced pipeline) 
• Inform the nurture strategy for leads from EMEA paid campaigns and work with Global Campaigns and Marketing Operations teams to optimise and drive MQLs
• Define target account lists for your campaigns in alignment with sales, EMEA Field Marketers, MOPS & Global Campaigns  
• Collaborate with BDR and sales teams to ensure alignment on campaign plans and follow up actions 
• Evaluate and manage local vendors for EMEA campaigns 
• Run regular analysis on content and campaign performance and communicate results to key stakeholders

Requirements

• Must have 4+ years of proven demand generation and campaign management experience within B2B technology
• Ability to effectively align content to funnel stages and build plans for nurture campaigns 
• Full understanding of marketing funnel and opportunity/campaign ROI tracking
• Knowledge of account based marketing fundamentals and some ABM experience preferred 
• Hands-on experience with Excel, Salesforce, Marketo, HubSpot, Eloqua, Tableau (or other marketing automation/CRM and reporting tools)
• Proven success managing time and multiple projects in a high growth environment with tight deadlines
• Must be comfortable with reporting and communicating campaign efforts and impact across the organization
• Analytically inclined, exceptional organizational skills with rigorous attention to detail
• Excellent written and stellar presentation skills
• Budget and vendor management skills 
• Having a strong sense of curiosity and passion for learning 
• Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions
• Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams

Bonus points

• Prior demand generation experience in a high growth company in the SaaS, security, or network space (or work with an agency supporting clients in that space)
• Experience with various marketing technology tools like ON24, Demandbase, Reachdesk, TechTarget, Folloze, Google Analytics 
• Knowledge of how the Internet works
• Bilingual Spanish, French, German or Polish

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.