We're Celonis, the global leader in execution management and process mining technology, and one of the 50 most valuable private companies in the world. We believe that every company can unlock its full execution capacity - and for that, we need you to join us.  

The Team

The GTM Marketing Team creates demand for Celonis at scale. and works in close partnership with cross functional teams including the broader go-to-market organization (sales, business development, value engineering, partners) and the marketing organization to devise, build and execute a demand generation plan that drives awareness, generates and accelerates pipeline to land new logos and expand our customer base. This team thrives on cross-functional collaboration working as one team, solving problems, bringing new ideas to life and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.

EMEA Marketing Demand Center Manager

The EMEA Marketing Demand Center Manager role is instrumental to our business growth helping to scale marketing programs and grow our account-based marketing (ABM) function, to better reach our target audiences and key buying personas in our focused industries. 

Primary Responsibilities:

• Work alongside the field marketing team on devising the ABM strategy for land & expand motions
• Create multi-touch ABM plans that focus on demand generation and deal acceleration within our focus & strategic accounts, including 1:1, 1:few and 1:many initiatives to help achieve sales revenue goals in the EMEA market.
• Execute, with agency support, integrated ABM campaigns using digital tactics, small scale events, webinars, emails, direct mail, guerilla tactics as well as content creation. Be innovative! 
• Tailor content from horizontal and industry-specific sales plays
• Cultivate strong relationships with GTM teams 
• Use market intelligence, customer insight & analysis to understand the audience
• Analyze and report on account engagement metrics and pipeline. 
• Own stakeholder communication to both educate and inform the GTM team on progress, learnings, provide data-centric recommendations for change or course correction

Outside of ABM, depending on the scope, responsibilities can include: 

• Manage end-to-end planning and execution of programmatic webinars, events and experiences
• Support the execution of horizontal persona and vertical campaigns alongside other EMEA wide programs as part of the EMEA GTM marketing plan
• Execute cornerstone EMEA-wide third party events end to end including pre, during and post event tasks and actions
• Support localization efforts including translation review of local language content
• Creation and maintenance of best practice program playbooks and sales toolkits
• Manage internal stakeholder communications on upcoming plans and program progress
• Regular reporting on campaign/program results using marketing analytics and GTM dashboard
• Collaborate with regional peers, shares best practices and aligns with the extended marketing teams 

Requirements

• Minimum of 5+ years experience in marketing or a related B2B marketing role preferably in the software industry 
• Experience building and executing multi-channel marketing campaigns to drive awareness and generate pipeline in multiple markets using tactics such as events, webinars and third party programs
• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
• Degree in marketing, communications, business, or related field
• Strong collaboration and communication skills, working with cross-functional teams and leaders
• Proficient in using Salesforce.com, MS Office / Google equivalent
• Ability to craft simple messaging and translate/localize campaign content in English to local language
• Analytical and data driven approach to program reporting
• Strong program/project management skills, ability to prioritize tasks, highly organized, execute with attention to detail and consistently meet deadlines
• Advanced English and one native language skill out of the following Spanish, Portuguese, Italian, French, German. An additional language would be a plus. 
• Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful
• The ability to travel within the EMEA region may be necessary and for quarterly team meetings

What Celonis can offer you:

• The unique opportunity to work within a new category of technology, Execution Management
• Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
• Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here
• Physical and mental well-being support (subsidized gym membership, access to counselling, virtual events on well-being topics, and more)
• A global and growing team of Celonauts from diverse backgrounds to learn from and work with
• An open-minded culture with innovative, autonomous teams
• Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
• A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us

Since 2011, Celonis has helped thousands of the world’s largest and most esteemed companies yield immediate cash impact, radically improve customer experience, and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organization has a common language for how the business runs, visibility into where value is hiding, and the ability to capture it. Celonis is headquartered in Munich, Germany and New York City, USA with more than 20 offices worldwide.

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws.  As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations.  Different makes us better.

Accessibility and Candidate Notices