Event & Field Marketing Manager

Full Time
3 months ago

Beyond is the global leader in revenue management, helping hosts and property managers unlock new ways to generate the most revenue with their vacation rentals. Since pioneering dynamic pricing for the vacation rental market a decade ago, Beyond has supported millions of listings globally and helped customers increase their annual revenue by an average of 40%. Our unparalleled access to, and analysis of, real-time data for the vacation rental industry powers our ability to drive revenue, maximize profitability and save time for hosts and property managers around the world.

It's with that in mind that Beyond is looking to add a highly motivated Event & Field Marketing Manager to help create, accelerate, and close pipeline in partnership with our sales and customer success organizations. This role is responsible for planning, organizing and executing account-centric demand programs that generate new prospects and advance existing opportunities.As our Event & Field Marketing Manager, you’ll be responsible for: 

  • Owning event & field marketing including program management, driving attendance, managing pre and post event activities for both sponsored and field events that directly impact pipeline creation
  • Driving both strategy and execution. You’ll think of new experiments, then work cross-functionally to get them off the ground.
  • Analyzing and evaluating KPIs and delivering actionable insights and recommendations on new tactics to pursue.
  • Managing your budget. You’ll find new ways to maximize our field & event sponsorships budget and you’ll closely track expenses against plan.
  • Aligning with Partnerships to build and foster ongoing relationships and education/enablement programs with our strategic partners at industry as well as Beyond-owned events.
  • Creating programming with US associations for roadshows & digital campaigns to drive broader awareness of Beyond in key markets. Coordinating with partnerships & content marketing for support while project managing the process. 
  • Creating and optimizing field marketing playbooks that drive net-new and upsell pipeline 
  • Executing on industry event sponsorships - analyzing ROI, managing collaterals, giveaways, call to action, and partner with demand gen, product marketing and content teams on developing messaging

So what kind of person are we looking for in this role? The person who will be successful in this role will be:

  • Growth minded: Your curiosity drives you to find novel ways to efficiently scale every program—even when conventional wisdom says you’re wrong.
  • Detail oriented: You pay strong attention to detail, and your project and time management skills allow you to efficiently move between multiple, concurrent projects
  • Bias towards speed: We move very quickly, and will expect you to set a similar pace for your team.
  • Collaborative: you know that running an event is not just on one person so you enjoy working closely with stakeholders 

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate:

  • 3+ years of experience in field / event marketing
  • Salesforce knowledge is strongly preferred
  • Experience and ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there
  • Excellent verbal and written communication skills. You’ll regularly communicate directly with sales, marketing and customer experience team leaders

Company Values:

We are serious about our core values: We Care, We Are On the Same Team, We Inspire Trust, We Go Beyond, We Ship It. If those resonate with you, and you're ready to work with a team that lives and breathes those values, we want to hear from you. 

Benefits:

Beyond offers a wide variety of benefits like: stock options, unlimited PTO, work from home office stipend, private health insurance and more! You can learn more about our benefits by visiting our careers site!

We Care about Diversity, Equity and Inclusion:

Beyond is committed to building a workplace that attracts humans of all genders, ethnicities, backgrounds, statuses and lifestyles. At our core, we care about our people and encourage every employee, partner and applicant to share their whole self with us. We are respectful of and empathetic towards different viewpoints, and believe that our ability to help short term rental managers succeed relies on us building a dynamic and diverse team. Whoever you are, you can Belong @ Beyond.

 

Please review our GDPR Statement here.