Field Events Marketing Manager

Full Time
3 days ago
Role Description

As the Field Events Marketing Manager, you’ll lead the strategy and execution of field events marketing programs across North America. Reporting to the Director of Virtual & Ancillary Events, you’ll be responsible for creating and implementing comprehensive event programs encompassing Dropbox-led regional events, third-party conferences, ancillary activations, and customer-driven experiences that drive awareness, deepen customer engagement, generate demand and accelerate opportunities.

This role requires a strategic mindset to design and execute events that inspire engagement and deliver measurable business impact. It’s ideal for a creative and data-driven marketing professional with expertise in event management, operational rigor, and cross-functional collaboration, who thrives on shaping programs that connect customers and drive growth.

Responsibilities
  • Develop and execute a comprehensive field event marketing strategy for North America that aligns with company objectives and supports acquisition, expansion, and retention goals across event types: Dropbox-led regional events, third-party, ancillary activations, and customer-focused events.
  • Ensure a strong customer-first orientation in event production, highlighting Dropbox’s value and building consistent, meaningful connections with audiences across segments.
  • Create and manage an event calendar that strategically positions Dropbox at industry conferences, trade shows, and ancillary activations throughout the year.
  • Partner with the Brand & Communications team to ensure event storytelling, creative assets, and experiences reinforce Dropbox’s positioning and messaging across all touch points.
  • Drive cross-functional collaboration with Sales, Integrated Marketing, Product Marketing, and Communications to ensure events are cohesive, compelling, and anchored in business objectives.
  • Bring operational rigor to planning and execution: managing vendor relationships, venue selection, contract negotiations, budget allocation, and program governance.
  • Establish strong interlock with Integrated Marketing to ensure consistency in market positioning, messaging, and execution across all events.
  • Design and implement pre-event, onsite, and post-event engagement strategies that maximize attendance, participation, and measurable customer impact.
  • Extend event reach through digital, social, and web channels in collaboration with cross-functional partners.
  • Track performance against key metrics, report on ROI, and make data-driven recommendations for future improvements.
  • Collaborate with creative and content teams to produce high-quality event materials, presentations, and promotional assets that align with Dropbox brand standards.
Requirements
  • 8+ years of B2B marketing experience with a focus on event and field marketing.
  • Proven track record of designing, scaling, and executing event marketing programs that drive measurable business impact.
  • Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
  • Skilled in managing complex, cross-functional projects and events, with a strong focus on detail, timelines, and flawless execution.
  • Hands-on experience with budget management and vendor negotiations, ensuring cost efficiency and operational excellence across events of varying scale.
  • Data-driven approach with experience analyzing program performance and providing actionable insights.
  • Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships across Brand, Integrated Marketing, and other cross-functional teams.
  • Travel approximately up to 30%
Preferred Qualifications
  • Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models.
  • Hands-on experience supporting or managing event programs across virtual, hybrid, and in-person formats.
  • Comfortable using event management platforms and marketing automation tools to plan, execute, and measure success.
Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2$142,300—$192,500 USDUS Zone 3$126,500—$171,100 USD