Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Description: 

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Appian is a software company that automates business processes. The Appian AI Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences.

We are seeking a Field Marketing Manager to support our Public Sector team based out of Appian’s HQ in McLean, VA. Your leadership skills and extensive experience in public sector field marketing will help drive Appian’s growth in this rapidly growing segment of our business. We are seeking an individual with a proven track record in strategic field marketing, a passion for technology, knowledge of the government space, and a dedication to exceeding goals — with a particular focus on driving pipeline growth and booked revenue. 

To be successful in this role, you will:

• Gain an understanding of Appian’s Public Sector business, solutions, market positions, persona, and competitive landscape

• Work closely with  Public Sector sales leadership and Field reps to identify, recommend and implement lead generation activities in the Public Sector vertical 

• Develop and execute and account-based marketingstrategies to align with account specific territory plans and enable lead generation activities focused on target accounts

• Work with Marketing Operations to regularly manage, review, and communicate campaign performance metrics with key stakeholders - including leads, and ROI by campaign, channel, and source

• Make actionable recommendations based on historical data, develop, and execute on strategic decisions

• Forge strong alliances with the partner and event marketing teams, integrating their programs seamlessly into the overall field marketing strategy to maximize ROI

• Determine fiscal requirements then prepare and manage budget for field programs

• Ensure lead and pipeline outcomes are met and ensure strong engagement and communication with the business development, field sales team, and partner organization.

• Source venues, acquire supporting technology, coordinate development of materials (in some cases as it relates to trade shows) to execute quality programs that drive pipeline growth

Basic Qualifications:

• 3 - 5+ years experience in a B2G Field Marketing Role in an Enterprise Software environment (knowledge of Public Sector is a must)

• Experience in crafting Public Sector results-driven marketing programs that drive pipeline growth

• Metrics driven with excellent presentation, project management, Salesforce (CRM), and ROI reporting skills

• Bachelor's Degree in Marketing, Communications, or related field

Preferred Qualifications:

• A growth mindset towards our business, function and your development

• FedCiv and SLED government experience 

• Experience running other marketing programs in addition physical events

• Ability to travel 10% of the time

Tools and Resources 

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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