Field Marketing Manager (f/m/d)
Are you ready to lead our marketing efforts and drive growth for our Compliance SaaS products? If you're an experienced marketer with a proactive attitude, we want you on our team! As the Marketing Manager for Germany and Austria, you'll collaborate closely with key stakeholders to plan and execute marketing initiatives aimed at boosting brand awareness, generating leads, and fostering overall business growth. Join us as we make our mark and enhance our presence in the German and Austrian markets!
EQS Group is a leading international cloud software provider in the areas of corporate compliance and investor relations. We help thousands of companies worldwide cultivate trust by simplifying the complexities of compliance, investor relations, and transparent communication with stakeholders.
Transparency is especially important to us. That is why we communicate all our commitments to sustainability, diversity, equality, and well-being on our homepage and our social media platforms. We do this for you, for us, for everyone – fairly and publicly. The key to our success is hiring talented people who bring passion to the table every day, take responsibility, and support each other in the best possible way to create a trustworthy environment.
OUR CULTURE DRIVES OUR BENEFITS
- You're important. A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success.
- Living our values. Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
- Great atmosphere. Regular team events, parties, and a talented international team with a common goal that unites us all.
- Be part of an exciting journey. Contribute to our success story of becoming the leading European cloud provider for corporate compliance and investor relations solutions.
- Work-life balance is a must. we offer flexibility through our hybrid-working model, conveniently arrange your working hours, and the ability to work from abroad within the EU.
- Your Special Extra. Benefits may vary per location but we offer a wide range of perks!
- Devise, execute, and optimize inbound marketing campaigns tailored to the local market. Your focus will be on lead generation and growth strategies that align with global initiatives while resonating effectively with the Nordic and UKI audiences.
- Take charge of planning and executing local online and in-person webinars/events, actively engaging with local partners, customers, and key industry players to establish and strengthen the EQS Compliance Business Community in the region.
- Manage end-to-end event logistics, from vendor coordination to post-event analysis, ensuring seamless execution of our local events.
- Plan and monitor all local paid social and paid search (SEA) activities, aligning efforts with the global performance marketing team for maximum impact.
- Create and translate sales & partner enablement materials, marketing assets, and communications tailored to the German and Austrian markets. This includes sales presentations, product sheets, partner presentations, case studies, whitepapers, newsletters...
- Be responsible for tracking, analyzing, and reporting performance KPIs along the entire lead funnel and across relevant platforms and channels, specifically for the German and Austrian markets.
- Conduct regular competitor analyses, keeping a close eye on the local compliance market. Understand local legal requirements, industry trends, and competitor landscapes to inform strategic decision-making.
- Work closely with sales teams to ensure that marketing initiatives contribute effectively to lead conversion and customer acquisition in the local market.
- Take ownership of budget planning and monitoring.
- 3-5 years of experience in marketing, preferably in a role within the B2B SaaS sector;
- Bachelor’s or master's degree in marketing, Communications, Journalism, or related field.
- Experience in thought leadership initiatives and industry representation.
- Have a foundation using sales and marketing tools like Asana, Dynamics CRM, and PowerPoint.
- Proven expertise in crafting various types of content.
- Strategic thinking and ability to translate complex technology and concepts into compelling narratives tailored to a specific target.
- Excellent project management and organizational skills.
- Fluent English speaker.
- You approach your work with organizational precision, autonomy, and a proactive spirit.