Field Marketing Manager Germany & Austria (f/m/d)
Are you ready to take charge and elevate our Compliance and SaaS products to new heights across Germany and Austria? If you possess a proactive can-do attitude and expertise in Marketing, we want you on our team! Collaborating closely with the Head of Field Marketing, the local Country Manager, and the sales and partnership teams, as Field Marketing Manager for Germany and Austria you will plan and execute marketing initiatives to enhance brand awareness, generate leads, and foster overall business growth. From webinars to local events, campaign marketing and content production, let's make a mark and enhance brand awareness in the German and Austrian markets with your compelling communication skills and B2B inbound marketing know-how!
OUR CULTURE DRIVES OUR BENEFITS- You're important. A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success!
- Living our values. Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
- Great atmosphere. Regular team events, corporate volunteering days, a talented international team, and a common goal that unites us all.
- Be part of an exciting journey. Contribute to our success story of becoming the leading European cloud provider for corporate compliance and investor relations solutions.
- Work-life balance is a must. Work in a modern office equipped with state-of-the-art hardware. In addition, we offer flexibility through our hybrid-working model, conveniently arrange your working hours, and work remotely from other European countries. And if you need a longer break, we got you covered! There is an option for a sabbatical – because your free time is just as important to us as you are.
- Your special extra. In addition to our employee share plan, we offer you other exciting benefits such as a company pension plan, salary optimization in the form of customized bonus and benefit programs, as well as corporate shopping benefits.
- Health is a priority. Enjoy company-sponsored sports programs for the use of various fitness studios, bicycle leasing via JobRad, and mental health counseling. We expand our Corporate Sustainability Department to strengthen our efforts in the three primary areas: Reporting, Environment & Emissions, and Operations.
- Devise, execute, and optimize inbound marketing campaigns tailored to the local market. Your focus will be on lead generation and growth strategies that align with global initiatives while resonating effectively with the German and Austrian audiences.
Take charge of planning and executing local online and in-person webinars/events, actively engaging with local partners, customers, and key industry players to establish and strengthen the EQS Compliance Business Community in the region.
Manage end-to-end event logistics, from vendor coordination to post-event analysis, ensuring seamless execution of our local events.
Plan and monitor all local paid social and paid search (SEA) activities, aligning efforts with the global performance marketing team for maximum impact.
Create and translate sales & partner enablement materials, marketing assets, and communications tailored to the German and Austrian markets. This includes sales presentations, product sheets, partner presentations, case studies, whitepapers, newsletters...
Be responsible for tracking, analyzing, and reporting performance KPIs along the entire lead funnel and across relevant platforms and channels, specifically for the German and Austrian markets.
Conduct regular competitor analyses, keeping a close eye on the local compliance market. Understand local legal requirements, industry trends, and competitor landscapes to inform strategic decision-making.
Work closely with sales teams to ensure that marketing initiatives contribute effectively to lead conversion and customer acquisition in the local market.
Take ownership of budget planning and monitoring for the German and Austrian markets.
- 3-5 years of experience in marketing, preferably in a role within the B2B SaaS sector;
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Experience in thought leadership initiatives and industry representation.
Have a foundation using sales and marketing tools like Asana, HubSpot, CRM (Dynamics or others), and PowerPoint.
Proven expertise in crafting various types of content.
Strategic thinking and ability to translate complex technology and concepts into compelling narratives tailored to a specific target.
Excellent project management and organizational skills.
German as a native language, proficiency in English.
You approach your work with organizational precision, autonomy, and a proactive spirit.