Global Consumer PR Specialist (They/She/He)

Full Time
Barcelona, Spain
2 months ago

Global Consumer PR Specialist (They/She/He)

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. 

We operate in more than 1500 cities across 25 countries. Every year, +200k merchants generate over 4B€ in sales through our platform and over 20M customers get their goods delivered in minutes.

We have a vision: To give everyone easy access to anything in their cities.

And this is where your ride starts…

YOUR MISSION

You will support the development of the global Consumer PR strategy, reporting to the Global Consumer PR Lead.

THE JOURNEY

  • Lead the execution of Consumer PR programms at the local level to establish a regular cadence of media coverage in consumer and lifestyle publications. 
  • Be the consumer/lifestyle PR expert - with a strong knowledge of the international lifestyle media landscapes. 
  • Be strategic - to drive awareness in support of business goals and other PR programs.
  • Familiar with data analysis for the extraction of insights to guide Consumer PR activations. 
  • Be organized and develop programs that are scalable across markets. 
  • Be creative to help develop press releases, pitches, bylines, and various other written communications. 
  • Have experience in developing lifestyle storylines out of data.
  • Support local PR managers in driving consumer programs. 
  • Provide advice to spokespeople on communication skills and message delivery
  • Work closely with the Social Media/Content/Design team to amplify PR campaigns on Glovo’s social media channels. 
  • Be social and influencer management savvy to develop campaigns that leverage new and emerging digital media including social and influencers.
  • Be proactive in newsjacking when the opportunity arises.
  • Manage monthly measurement and analytics. 

WHAT YOU WILL BRING TO THE RIDE

  • Minimum 3-4 years of Consumer PR experience – in-house or agency, defining global strategies and adapting them to local markets mainly in Europe, Central & East Asia and Africa. 
  • Strong international media knowledge and extensive experience in dealing with high-level consumer media contacts in media outlets and agencies (PR, creative, influencers, production, etc.).
  • Knowledge and familiarity with the functioning of social media, both in the strategic part as a channel to amplify the Consumer PR strategy, as well as in the technical part of social KPIs, current formats or social paid techniques.
  • Track record of delivery on major consumer campaigns (ideally scalable ones).
  • Experience and creativity in working with data-driven stories.
  • Outstanding project management skills.
  • Flawless written and verbal English.
  • Experience in fast-paced environments.
  • A self-starter with tenacity for execution and delivery.

Nice-to-haves:

  • Experience coordinating agencies and local stakeholders from an in-house position.
  • Experience of working at a start-up or high-growth business.
  • Experience in developing brand visibility across social media channels and engaging with bloggers and influencers.
  • Professional command of other languages such as Spanish, Italian, Portuguese, Romanian or Polish.

Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan *if applicable 
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo meal benefits so you can test new features in our beta app (and to satisfy your cravings!) 
  • 💳 Discounts on transportation, food, and even kindergarten expenses or office-based nursery.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ The freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year. .
  • 👪 Enhanced parental leave (*if applicable) 
  • 🧠 Online therapy and wellbeing benefits 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

 

At Glovo, we truly value diversity for the positive impact it brings to our teams, products, and culture. We're dedicated to providing equal opportunities for talent from all backgrounds. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!