Global Online Video Marketing Lead (They/She/He)

Full Time
Barcelona, Spain
3 months ago

 

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. Every year, +200k merchants generate over 4B€ in sales through our platform and over 20M customers get their goods delivered in minutes.

Together we revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

  • We have an ‘’office-first’’ culture and we place collaboration at the center of everything we do! 
  • We have a non-vanilla personality and feedback mindset. We don’t shy away from difficult conversations - we see them as a gift! 
  • We work with high intensity and have fun along the way.  We also celebrate the wins (a lot!). 
  • We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work. 

💪Our career development philosophy. 

  • We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential. 
  • We take ownership of our career development. We don’t believe in linear and predictable career paths - we create the job of our dreams! 
  • We embrace opportunities to move the needle and make an impact beyond our scope. 

🤝Our commitment to being a force for good. 

  • Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact. 
  • We invest in doing good by dedicating time and resources into social and environmental initiatives. 
  • We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

We are seeking a Google Ads / DV360 expert to help us develop the online video branding strategy and execution across the globe out of HQ in Barcelona. The ideal candidate will have a strong working knowledge of Google Ads, DV360 etc. 

You will lead a newly created set-up and team hence requiring a strong operational role (50%-60%) and hands-on experience as well as a strategic one. Your primary responsibilities will be setting up, executing and reporting branding video on demand campaigns, analyzing the results to identify patterns and trends that can help us improve the efficiency of our video branding deployment. 

You bring a lot of best practices and empirical experience on measuring online video branding campaigns on business outcomes and possessing strong business acumen and a deep understanding of the online branding platforms, strategies and tooling. Be a part of a team where you will possessing:

THE JOURNEY

Leadership skills to: 

  • Clearly and concisely define and communicate the video online marketing strategy, goals, tasks, and other organizational needs to your team.  
  • Bring your team closer together by encouraging collaboration and facilitating healthy working relationships between employees
  • Take an innovative approach to problem-solving by approaching these obstacles from new and unconventional perspectives. 
  • Mentoring your team, recognizing accomplishments, giving honest feedback, conducting performance reviews, including giving honest feedback on areas of improvement
  • Share knowledge on the latest industry trends and developments and how to implement them at Glovo 
  • Foster a performance-driven and highly engaged team to meet and exceed on company and unit OKRs. 
  • Prepare onboarding material for  new team members and guide them through the induction to the operational stage. 
  • Be a hands-on leader to run and own the entire operations of the business along with the individual contributors. 
  • You are responsible for developing managers and individual contributors, hiring and training new hires working on Google Ads.
  • Ensure accountability and reliability in team performance and project deliverables, setting clear expectations and monitoring progress.

Strategic and Operational Acumen to:  

  • Own the strategic and operational aspects of online video branding campaigns globally; act as the subject matter expert when it comes to online video planning mastering Google Ad / DV360 leaning on Google Analytics and first party data for informed decision making.  
  • Lead the global online video branding team to create campaigns aligned to business and communication objectives, working closely with cross-functional teams across local markets and at HQ to align on business priorities. 
  • Establish the online video strategy and help scale efficient online branding campaigns with excellent execution parameters aligning them to other Top Funnel media channels. 
  • Ensure campaigns are executed based on best practices, powered with efficient optimization opportunities. 
  • Recommend untapped branding online video opportunities that are effective and drive business results. 
  • Implement a performance and reporting cadence including setting and tracking KPIs that lead to tangible business results, aligned with the global top funnel media team. 
  • Set the annual brand lift strategy per market based on awareness trends in each market and configure campaign objectives accordingly. 
  • Drive and lead budgeting/forecasting, vendor alignment, experimentation,  short term execution and long term vision.

Productivity and Governance skills to: 

  • Design marketing automation needs  in collaboration with ad-tech, conduct regular performance checks and periodic business reviews to surface. opportunities/action-plans.
  • Implement and update standard operating procedures, processes, templates, and checklists to streamline operations and improve efficiency.
  • Apply rigorous quality assurance checkpoints to all accounts and tasks to ensure on-target deliverables.
  • Upgrade current processes and ways of working with global markets to improve productivity 
  • You will report directly to the Global Head of Brand Media.

WHAT YOU WILL BRING TO THE RIDE

  • At least 5+ years of work experience in Growth/marketing role (primarily leading Google Video teams) in a pure-play ecommerce or mobile marketplace (local, travel, hail riding, food delivery) with international experience
  • Highly technical, analytical and experimentation driven; 
  • You live and breathe: Audience selection, bidding strategies, attribution (web and mobile), tracking, incrementality testing, different ad formats
  • You are comfortable in working with OKRs, tracking/ reporting on established performance marketing KPIs and turning insights into actions
  • Experience managing cross-functional projects 
  • Hands-on: Alternating between communicating your vision, the channel strategy and rolling up your sleeves to show how it's done, is not foreign to you. 
  • Fluent in English
  • Our industry is exciting and, as such, fast-paced; you are not just resilient to change, you welcome and enjoy it. 

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!