We are looking for a highly resourceful, entrepreneurial, and motivated Growth Lead to spearhead the launch of our newest brand in Germany, Denmark or Sweden: Factor, a healthy, ready-to-eat meal subscription service. 

As the Factor Growth lead, you will be accountable for the entire marketing performance for Factor in Germany. You will act as a champion of the Factor brand, and will have the autonomy to determine how to generate the best results for your market. This is a highly entrepreneurial and impactful role which provides the opportunity to define the marketing strategy for a new business, be hands-on in executing that strategy, and build the next big online food brand in Europe. 

Reporting into the Factor EU CMO, you’ll be part of a cross-functional team, working closely with the local HelloFresh DACH team as well as the Factor EU team. As the Growth Lead you are:

• Accountable for all channels for Factor Germany, including joint accountability with Factor Sr. OM Manager for central channels (online marketing channels incl. Paid Social, SEA/SEO, Native, Display, Video, CRO/UX initiatives; Reactivations, Referrals)
• Responsible for the strategy and execution of the local channels (Influencers, Partnerships, Direct Mail & GCF, Direct Sales, Podcasts)

As the Growth lead, you will have the chance to work with us in our headquarters office Berlin along with some flexibility to work remotely in a week.

Start date: September 2024. We would prefer if you could join us sooner to be part of the rocketship from Day 0 as we gear towards launching very soon.

Your responsibilities will include:

• Defining overall marketing strategy, including budgeting and target setting, across key local channels. 
• Directly executing your marketing strategy across these  channels (e.g. setup, partner outreach, coordination with local agencies, etc).
• Content QA: developing the voice of the Factor brand in Germany in close collaboration with the Factor Marketing Comms & PR lead; ensuring quality across all copy, particularly in marketing and web/app.
• Collaborating with the central Factor EU and Centre of Excellence teams for online marketing channels
• Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy
• Overall performance management and analysis across all channels 
• People management responsibility, with a Jr. Content Manager reporting into you

This is a highly entrepreneurial role, and requires a resourceful, ‘scrappy’ individual who will find creative solutions and strive for fast experimentation and execution over perfection. This role is all about iterating toward product-market-fit as quickly as possible!

You:

• Have a minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology
• Have experience in performance marketing across a broad mix of channels 
• Are a strategic thinker with strong prioritization skills - you are able  to define an overall growth strategy and prioritize channels and marketing activities accordingly
• Have strong collaboration and stakeholder management skills - you are able to leverage existing organizational expertise and convince different teams to work together 
• Are able to develop clear hypotheses for when a different approach should be taken 
• Are able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy
• Have strong analytical skills - you have a robust understanding of levers to manage performance and use data to drive informed decisions
• Are a native German speaker with a strong proficiency in English

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

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