At HelloFresh we love food  and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box  filled with the best fresh ingredients. With our meal boxes with easy to cook recipes and fresh ingredients  we are driving change in the quickly evolving food industry.

HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world's leading meal kit provider delivering in 18 countries across 4 continents  with a revenue of €7.6 billions in 2023. We entered the Italian market in October 2021  with an innovative data-driven supply chain and a significant sustainability focus. Mid-term  we have great ambitions to grow into a leading food organization in Italy  impeccably delivering tailored everyday eating options our customers are excited about.

As Growth Marketing Manager for Italy  you will report into our Head of Growth and will be responsible for developing and executing a broad range of initiatives to maximize the value of HelloFresh’s customer base.

This role is an excellent opportunity for someone who is a driven  highly analytical person with strong problem solving and communication skills  and who is excited to make an impact in one of the fastest-growing global food technology companies in the world  launched in 2021 in Italy. 

• Steer the online channels in collaboration with global marketing teams based in Berlin (e.g. Paid Social  Display  Native  and others)  ensuring effective pacing  conducting budget checks  and addressing creative needs 
• Develop  recommend  and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact  while optimizing creative content to enhance performance and engagement across various digital platforms 
• Manage 360-degree campaigns from planning and execution to tracking and reporting results  continuously optimizing for future iterations 
• Monitor budget allocation and channel performance to enable scaling  in line with our local growth and profitability goals 
• Create briefings and landing pages for campaign launches  along with voucher codes and tracking links for performance measurement 
• Lead A/B testing initiatives for your channels and actively investigate and identify high potential opportunities to test (new sub-channels  channel innovation  strategic projects) 
• Collaborate closely with Global Marketing stakeholders based in Berlin to leverage experiments and initiatives from other HelloFresh geographies  continually optimizing our channel mix  spend  and tactics 
• Develop  recommend  and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact 
• Work hands-on with tools such as Tableau to complete actionable analyses that drive transformative change within your channels and the wider marketing team.

• 3-6 years of experience in Growth Marketing  Start-up environment  eCommerce or Business Development 
• Persistent in your track record of growth through a solid understanding of paid social and all performance marketing metrics (CPM  engagement rate  CPA  CPC & LTV)
• A strong communicator and presenting skills with an eye for creative performance
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• Comprehensive understanding and use of excel/google sheets functions 
• Excellent project management and stakeholder management skills
• Proactive with a process-improvement mindset to help us become more efficient in our activities.
• Curious to not just know what is happening  but to understand why it is happening.
• Familiar with the fast-paced  demanding and analytical startup environment
• Proven background working with ecommerce and/or subscription business models is a plus
• Fluent English and Italian are mandatory

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• A vibrant  international environment with mission-driven colleagues
• Smart-working opportunity for up to 50% of your time
• Benefit from our selection of employee perks 
• Significant reduction on your HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform with more than 1000 videos on demand and 300 live videos of yoga  pilates  cardio  toning and meditation)
• Welfare credit after two years in the company
• High-end tech equipment
• Monthly social events & bi-annual company parties
• Free drinks  snacks and fruits in our vibrant and recently renovated office in Milan

Please submit your complete application below including your salary expectations and earliest starting date.

At HelloFresh we embrace and welcome diversity and we currently employ over 7 000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race  national origin  color  caste  social origin or position  gender  gender expression  sexual orientation  religion  age  disability  political opinion  marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.