GTM Enablement Lead
Role Description
The GTM Readiness Enablement Manager will play a pivotal role in supporting the sales organization’s critical growth initiatives. This position is responsible for ensuring that the sales team is fully equipped and ready to execute go-to-market (GTM) strategies effectively. The ideal candidate will have a strong background in sales enablement, a deep understanding of GTM processes and strategies full funnel, and the ability to drive cross-functional alignment and readiness.
Please note, Dropbox is currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
ResponsibilitiesGTM Strategy Implementation:
- Develop and execute global GTM readiness plans that align with overall business investments, annual planning, compensation/quota changes, sales strategy and growth levers.
- Collaborate with sales leadership, GTM Strategy & Growth, Business Intelligence, and Portfolio teams to understand, develop, and optimize enablement programs to support critical growth initiatives.
- Identify key areas of improvement and implement initiatives to enhance sales team effectiveness and efficiency.
- Create certification mechanisms to validate readiness (completion → competency → performance) of the sales team.
- Work cross functionality with Sales, Marketing and Product teams to develop content and training programs to support new products launches across the GTM ecosystem.
Training and Development
- Integrate GTM readiness into core sales training and development programs by role to enhance the skills and knowledge of our sales teams.
- Coordinate with regional delivery specialists to land training materials, in-person hands-on product workshops, sales playbooks, and other resources to support the sales team's success.
- Collaborate with Sales, Marketing and Product teams to develop collateral, presentations, and other materials that support and are optimized for the voice of the field.
Performance Measurement and Analytics
- Define key performance indicators (KPIs) and metrics to assess the effectiveness of GTM Readiness initiatives.
- Utilize data and analytics to track sales performance, identify trends, and provide actionable insights to sales leadership.
- Regularly report on sales enablement activities and outcomes to senior management.
- Bachelor's degree in business administration, marketing, or a related field.
- Competency in using data to drive performance outcomes and make informed decisions.
- Proven experience in sales enablement, sales operations, or a similar role, preferably in a global or multinational organization.
- Strong understanding of sales processes, methodologies, and best practices.
- Demonstrated ability to design and deliver effective sales training programs.
- Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
- Analytical mindset with the ability to utilize data and metrics to drive decision-making.
- Strong leadership and interpersonal skills to effectively collaborate with cross-functional teams.
- Excellent written and verbal communication skills.
- Proficiency in using sales enablement tools and technologies, CRM systems, and other relevant software.
- 8-10+ years of experience in sales enablement, with a proven track record of leading successful enablement programs that align with GTM strategies.
- Demonstrated success working cross-functionally, with excellent stakeholder management skills and the ability to build strong relationships across departments.
- Experience working with Channel Partners is a plus.