We have the opportunity to accelerate the growth of our product portfolio by nurturing our innovative new ventures (loonshots) projects into profitable ventures and this role will be instrumental in transforming SumUp from a single product company to a leading product-ecosystem provider.

As Go-to-market Lead you will spearhead end-to-end responsibility for SumUp new venture products, including Online Store, Invoices and Lending; setting ambitious business targets, and cultivating a highly motivated cross-functional team. You will drive growth metrics, oversee product improvement initiatives, and foster strong stakeholder connections to ensure market fit and success in achieving organisational objectives.

You'll have the opportunity to make an impact by owning the GTM of SumUp's new products and making it your personal mission to make them successful.

What you’ll do 

• Develop go-to-market strategies and execution plans for each new venture by collaborating with key stakeholders on a daily basis to identify and define growth opportunities, set ambitious growth goals, and devise strategic plans to achieve them
• Develop testing and growth hack ideas, set targets and priorities for your team (channel experts), ensure all channels efforts are targeted and aligned, and evaluate the delivery and provide feedback
• Encourage the channel experts to conduct A/B testing and experimentation to validate hypotheses and find effective ways to improve user acquisition, activation, and retention strategies
• Stay ahead of market trends, customer behaviour, and the competitive landscape, and ensure that these insights are communicated to the product team to stay informed and capitalise on potential growth opportunities
• Together with the channel experts in your team, leverage data and metrics to measure the success of growth initiatives, identify areas of improvement, and make data-driven decisions to optimise performance continually.

You’ll be great for this role if

• You have 8+years experience in Marketing, Growth Roles or Product Marketing
• You have experience in setting up, leading and evaluating multiple complex projects, including resource planning, effective risk and stakeholder management
• You have experience in developing GTM strategies by executing growth campaigns across performance marketing, CRM, retail, and partnership channels
• You have great analytical skills and strong business acumen, being skilled in developing business cases and making swift, initial assessments
• You have leadership experience with interdisciplinary teams and are great at fostering a culture of open, constructive feedback.

Why you should join SumUp

• Opportunity to work with a truly global, multicultural team (we are 3000+ people from over 90 nationalities, spread across 4 continents).
• Competitive salary package and virtual stock option programme
• Health Insurance Cover with Vitality (including optical, dental) 
• Life Assurance cover with MetLife for 2 x your salary
• Learning & development budget for attending conferences and external training
• We offer a corporate pension scheme, 28 days’ paid leave, and other great benefits.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we're creating tools that help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.