Head of Analyst Relations
Role Description
As the Head of Analyst Relations on the Dropbox Portfolio Marketing team you will play a pivotal role in driving the analyst relations strategy, day-to-day programming, and strategic programs with top-tier industry analysts.
Working closely with other members of the marketing team and cross-functional groups, you will have the opportunity to work with key leaders and partners across Dropbox, aiding in sharing the Dropbox story and establishing its position as a leading [content platform] vendor with the analyst community.
Key responsibilities include creating and maintaining relationships with the global analyst community, sharing industry trends and insights with the Dropbox team, and driving push and pull programs that result in Dropbox's positive market position.
This includes effective communication of vision, strategy, product direction, customer success, and competitive position. As you shape the Analyst Relations program, you'll be encouraged to exercise creative thinking to bring your plans to life, combining strategy, executive visibility, and strong execution in a unique role.
Responsibilities
- Develop a comprehensive analyst relations strategy, complete with performance metrics to assess the impact on business objectives, such as market influence and product uptake.
- Facilitate a two-way interaction between analysts and Dropbox, addressing all analyst inquiries and sharing Dropbox updates, and track engagement success through a strategic measurement system.
- Strengthen and expand relationships with key industry analysts, ensuring regular and structured engagement to foster long-term strategic partnerships.
- Integrate analyst insights into Dropbox’s product, sales, and marketing strategies through cross-functional collaboration with internal teams, ensuring analyst feedback contributes to business planning and execution.
- Produce and disseminate content derived from analyst insights, such as whitepapers, case studies, and thought leadership materials, to support Dropbox’s market positioning and thought leadership.
- Implement a systematic feedback mechanism to collect and analyze analyst perspectives, using this data to refine strategies and respond to market demands.
- Coordinate with the marketing team to amplify analyst-generated content and insights through various channels, including digital platforms and analyst-led webinars and events.
- Oversee the creation of briefing materials and messaging documents and organize analyst events in collaboration with notable firms and our analyst relations agency.
- Serve as Dropbox’s ambassador in ongoing analyst discussions and at industry conferences, reinforcing the company’s commitment to industry engagement.
- Manage our analyst relations agency to ensure alignment with Dropbox’s strategic objectives and optimal use of resources for analyst engagement activities.
- Over 10 years of experience in analyst relations, with a background in communications, PR, or marketing, and a strong grasp of the tech industry, especially cloud services.
- Strong communication skills, capable of creating impactful content and simplifying complex concepts for diverse audiences.
- Strategic planning and execution expertise, with a history of delivering results that drive business success.
- Proficient in engaging and guiding senior leadership for high-level analyst interactions and in managing multiple, concurrent projects.
- Experience with global communications strategies for both internal and external stakeholders, including industry analysts and executive teams.
- Collaborative skills for integrating analyst insights with company strategy, supported by analytical abilities to evaluate program impact.
- Competent in budget management for analyst relations and skilled with relevant tools and CRM software.
- Advanced degree in Communications, Marketing, Business, or related field, with over 12 years of experience in analyst relations within the tech industry.
- Established network with top-tier analysts and firms, and a portfolio showcasing leadership in analyst relations campaigns or contributions to industry thought leadership.
- Demonstrated proficiency with digital engagement strategies, social media, and content amplification to enhance analyst relations.
- Recognized achievements in analyst relations, such as awards or public acknowledgments, indicating a high level of expertise and industry respect.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Current Salary/OTE Ranges (Subject to change):C$148,800 - C$175,000 - C$201,300