Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Head of Brand and Content

Location: London, England, United Kingdom (Hybrid)

Working in partnership with our client and the Account Director, the Head of Brand and Content leads the agency team within our client’s business which is an internationally known B2B organisation, in the event sector. 

We have been appointed to create a Digital Centre of Excellence within the clients’ Healthcare division. The Digital Centre of Excellence will drive and embed digital best practice, own the development and strategy of digital channels, understand and grow audience & engagement through all digital touchpoints. 

Reporting to Oliver’s Managing Partner, the Head of Brand and Content oversees the team of 12 digital marketing experts within the dedicated Digital Centre of Excellence function. You will take responsibility of the main digital marketing channels, and you will be expected to work closely with other external agencies and partners.  

• As well as leading the Digital Centre of Excellence you will be working in partnership with the clients’ Marketing Director and Digital Marketing Leads. 
• You will be responsible for developing and executing the brand and content strategy for our client, who are the one of the world's largest organisers of B2B healthcare events. 
• You will lead a team of digital marketing channel experts, including the; Website Manager, SEO Manager, Email Comms Manager, PR Manager, Social Media Manager, and others. You will collaborate with the Data Strategy Director and Comms Planner to identify and build successful brand and content marketing strategies. 
• You will work closely with our Senior Leadership Team, our client’s senior team, the marketing and sales teams, and external partners and stakeholders, to ensure that the brand and content strategy aligns with the business objectives and supports the growth and retention of customers and audiences. 
• You will oversee the brand identity, tone of voice, and editorial guidelines for our client’s brand and its portfolio of brands. 
• You will drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices, to ensure that the content is relevant, timely, and effective. 
• You will manage the resources for the dedicated Digital Centre of Excellence, and ensure that the team are motivated, and working collaboratively at all opportunity. 
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

• An agency background with client-side experience will be advantageous in this role. 
• Experienced leader and a strong understanding of how to motivate and develop high performing teams. 
• Experience of building and sustaining meaningful client partnerships whilst maintaining strong commercial focus. 
• C-suite client management experience. 
• Experience in building a brand's presence online through digital public relations - including getting featured in digital media, influencer collaborations, and online reputation management. 
• Results driven – creation of and delivery against business plans driven by growth targets. 
• Excellent communication skills to be able to robustly create and present solutions and strategies to clients, and continually cascade knowledge / news throughout immediate teams and the wider business. 
• Confident working autonomously and being able to self-manage. 
• Excellent presentation skills – both written and spoken. 
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 
• Experience in the multiple industry sectors, B2B experience is a must. 
• Experience of Martech solutions would be useful. 
• 10+ years of relevant digital marketing experience in a leading an evolving brand from being a nascent to a mature digital player. 
• You have proven experience and success in leading brand and content strategy for a large and complex organisation, preferably in the healthcare or events sector. 
• You have excellent leadership and management skills, and the ability to inspire, coach and develop a diverse and high-performing team. 
• You have strong communication and influencing skills, and the ability to build and maintain positive relationships with internal and external stakeholders at all levels. 
• You have a deep understanding of the healthcare industry and its trends, challenges, and opportunities. 
• You have a passion for creating and delivering engaging and impactful content that resonates with customers and audiences across multiple channels and platforms. 
• You have a data-driven and customer-centric approach to content strategy, and the ability to measure and evaluate the performance and impact of content. 
• You have a creative and innovative mindset, and the willingness to experiment and try new things. 
• The know-how to develop new digital propositions and the ability to create robust test and learn programmes. 
• A solid understanding of all digital channels and how they work in a B2B context, including Website and SEO, PPC, Content Marketing, Social-Media and Email Marketing. 
• The gravitas to be the digital expert in the room and experience working closely with other external agencies and partners. 
• An analytical thinker who can get the best out of in-house data analysts and strategists. 
• A results driven mindset with a proven track record in delivering commercial success (digital, marketing & commercial KPIs) and understanding the importance and impact of effective reporting. 
• The understanding of the of digital marketing ecosystem and how to drive the best efforts of the resources available - understanding how things are pieced together, and how a content strategy fits in with SEO and PPC efforts – with the goal of driving traffic and converting leads. 
• You will be a lifelong learner and will be interested in innovative technologies and trends, and who is committed to staying ahead in the field. You will be passionate about what you do. 
• Potential overseas travel on adhoc basis. 
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

Req ID: 10627

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.