Role: Head of Digital Marketing

Location:London, England, United Kingdom (A mix between - WFH and client's office)

ROLE MISSION

Working in partnership with our client, the Head of Digital Marketing will lead the agency team within our client’s business which is an internationally known B2B organisation. We have been appointed to create a Digital Centre of Excellence within the clients’ pharmaceutical practice.  The Digital Centre of Excellence will drive and embed digital best practices. Own the development and strategy of digital channels. Understand and grow audience & engagement through all digital touchpoints.  

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to the Business Director, the Head of Digital Marketing oversees the team of 6 digital marketing experts within the dedicated Digital Centre of Excellence function. You will take responsibility of the main digital marketing channels and you will be expected to work closely with other external agencies and partners.

WHAT YOU WILL BE DOING IN YOUR ROLE

The successful candidate will be setting up and leading a new team to exploit digital channels to create and optimise lead generation and engagement programmes.  This will involve identifying new audiences, developing new digital propositions and creating robust test and learn programmes.  This role comes with measurable revenue objectives. As well as leading the Digital Centre of Excellence you’ll be working in partnership with the clients’ Head of Brand Marketing, Head of Events Marketing and Digital Product and Digital Deployment leads. 

WHAT IS REQUIRED: 

• The gravitas and experience to be the digital expert in the room 
• Specifically, an understanding of digital lead generation and lead management techniques. 
• An innovative strategic thinker with a solid grounding in B2B marketing. 
• Ability to identify and drive new digital propositions
• Proven track record in delivering commercial success (digital, marketing & commercial KPIs)
• A broad understanding of all digital channels and how they work in a B2B context (esp. content and social). 
• An analytical thinker who can get the best out of in-house data analysts and strategists
• Someone with ambition to raise the profile of a successful B2B brand, and a lover of great creative work.
• Build strong value-add client relationships at various levels. 
• Experienced team leader and developer of people.
• Working in a team of approx. 34.
• 5 direct reports. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Experienced leader and a strong understanding of how to motivate and develop high performing teams. 
• Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus. 
• Results driven – creation of and delivery against business plans driven by growth targets 
• Excellent communication skills to be able to robustly create and present solutions and strategies to clients, and continually cascade knowledge / news throughout immediate teams and the wider business 
• Confident working autonomously with partner or 3rd party agencies 
• Excellent presentation skills – both written and spoken 
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 
• Experience in the Pharmaceutical sector would be a benefit, B2B experience is a must 
• Experience of Martech solutions would be useful
• 10+ years of relevant digital marketing experience in leading an evolving brand from being a nascent to a mature digital player.

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8327

#LI-JT1 #LI-Hybrid

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.