HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world's leading meal kit provider delivering in 18 countries across 4 continents, with a revenue of €7.6 billions in 2022. We entered the Italian market in October 2021, with an innovative data-driven supply chain and a significant sustainability focus. Mid-term, we have great ambitions to grow into a leading food organization in Italy, impeccably delivering tailored everyday eating options our customers are excited about.

Our Head of Marketing will be a driven, communicative leader with strong analytical and problem solving skills who is excited to contribute to HelloFresh Italy’s growth story.

In this key role, you’ll join the local Leadership team and report to the MD, while the Growth & Analytics teams will report to you. The ideal candidate will bring a data-driven, structured and proactive way of working, focused on delivering results in a high-paced and ever-changing environment. Additionally, outstanding analytical skills, a proven track record of driving impact in a high-performance and high-growth environment and relevant Marketing experience are required.

The objective is ambitious and clear: the successful candidate will directly drive and contribute to HelloFresh Italy’s next Growth journey phase, driving our organization from start-up to scale-up.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

• Elaborate and drive Italy’s Growth strategy and implementation, from Pricing & Discounts and customer acquisition to retention and reactivation initiatives, building on HelloFresh proven growth playbook and adapting it for the Italian market,
• Own the performance of our Marketing mix, both Online and Offline:
• Support in shaping the Online Marketing performance channel strategy (SEA, Native, Display, Paid Social etc) working with global stakeholders to: surface new learnings, implement best practices, define discount and creative tests and support in forecasting and performance tracking,
• Own and develop the local creative content mix to feed into the performance channels,
• Steer the marketing channels by optimizing budget allocation, scaling high-performing initiatives, and continuously testing to maximize efficiency and ROI, 
• Support in boosting the performance of our Virality channels,
• Fully own locally the performance of our Offline Marketing mix, doubling the contribution of channels such as gift cards, partnerships and events,
• Leverage insights and data to identify high-value audiences and drive the implementation of the most promising performance improvement opportunities,
• Build, lead, and develop a team of high-performing  marketers in an ever-changing and performance-driven culture,
• Own budgeting & clear targets and KPIs setting to ensure the teams are constantly pushing themselves to hit the next level,
• Collaborate with a variety of teams in Milan and Berlin HQ, including Brand, Product, Operations and Tech, to contribute to building a holistic and sustainable marketing, growth & data strategy.

• 7+ years of experience in high-performance, data-driven environment - e.g. Management Consulting, Growth Marketing, eCommerce or Business Development
• A passionate and supportive people leader with 5+ years' experience managing teams
• Naturally curious, with a strong dose of critical thinking and a “learning never stops”  and strong bias for action mindset
• Excellent analytical skills and a data-driven approach to decision making
• Logical, hard working and structured with a strong track record of overdelivering in a fast-paced environment
• Hands-on mentality and ability to deal with a broad range of challenges related to scaling a growth marketing set-up
• Adaptable and business focused: you naturally prioritize projects that are high impact
• Fluency in English and Italian - both written and spoken

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• A vibrant international environment with mission-driven colleagues
• Work-from-home opportunity for up to 50% of your time
• Benefit from our selection of employee perks

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.