As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:  Influencer Director

Location:London, England, United Kingdom

ROLE MISSION

Working in partnership with our client, the Influencer Director will lead the development and launch of our in-house influencer marketing service.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting directly to the Global Head of Social, you'll be a pioneer, shaping Oliver's influencer marketing offering and establishing us as a leader in this dynamic field. 

WHAT YOU WILL BE DOING IN YOUR ROLE

• Develop and launch Oliver's influencer marketing service: Craft a compelling proposition that integrates seamlessly within the existing Oliver offering, outlining the value proposition for our clients.
• Lead and manage a team of influencer marketing specialists: Build and empower a talented team to deliver exceptional results for clients.
• Develop and implement comprehensive influencer marketing strategies: Craft data-driven influencer marketing campaigns tailored to diverse clients across various industries.
• Client Management & Business Development: Secure new business and manage client relationships, ensuring clear communication and exceeding expectations.
• Identify and partner with top-tier influencers: Develop a deep understanding of influencer ecosystems across platforms (Instagram, TikTok, YouTube etc.) to identify the most relevant and engaging partners for each campaign.
• Negotiate contracts and manage influencer relationships: Secure mutually beneficial partnerships with influencers, fostering strong and collaborative relationships.
• Oversee content creation and brand alignment: Ensure content aligns with brand messaging and campaign goals while maximizing influencer creativity.
• Track, analyze, and report on campaign performance: Utilize data analytics to measure campaign effectiveness (reach, engagement, conversions) and present insights to clients.
• Stay up-to-date on industry trends and best practices: Continuously research and implement cutting-edge influencer marketing strategies.
• Build and maintain strong relationships with influencer agencies and platforms: Establish strategic partnerships across the influencer marketing landscape.
• Collaborate with other departments: Work seamlessly with creative, social media, and analytics teams to ensure a holistic campaign approach. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Minimum 10+ years of experience in influencer marketing, with a proven track record of success.
• Strong understanding of the influencer marketing landscape, including different platforms, influencer tiers, content formats, and ROI measurement.
• Excellent negotiation and relationship management skills, with the ability to manage both clients and influencers.
• Proven commercial acumen and business development experience.
• Data-driven approach with a strong understanding of campaign analytics.
• Excellent communication, presentation, and organizational skills.
• Passion for social media and digital marketing trends.
• A creative and strategic mindset with a knack for storytelling.
• Experience managing a team (a plus)
• Experience working with influencer platforms and tools.
• Knowledge of specific industries relevant to Oliver Marketing's client base.
• Strong written and verbal communication skill

Job Id: 9947

#LI-Onsite #LI-JS1 #LI-director

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

Follow us on  Instagram oliver.talent

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.