Who we are:

Our ambition is to build the world’s largest online specialty retailers with our Specialty Retail Brands - AllModern, Birch Lane, Joss & Main, part of the Wayfair Family of Brands. Our specialty brands offer handpicked, high-quality products – curated by style. We are looking for an Integrated Marketing Manager to help us achieve our vision.

The Integrated Marketing Manager’s job is to act as a key driver of Joss & Main and Birch Lane brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores. You will be responsible for planning, executing, and optimizing comprehensive marketing campaigns that drive brand awareness and revenue growth. With a focus on upper funnel marketing, including event marketing, Meta, Pinterest and local marketing (TV, radio, out-of-home), this role will work collaboratively with internal teams and external partners to deliver integrated strategies that align with Wayfair’s vision and business goals.

At the core, our managers are strong in both quantitative and qualitative analysis and strong cross-channel collaborators. They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities.

What you’ll do:

• Collaborate with both marketing agencies and media vendors to run our brand marketing channels, the end-to-end strategy from creative brief to performance reporting
• Act as a key point of contact for our agency partners, vendors, retail store managers, and cross functional partners
• Build strategic roadmaps for key channels like paid social and retail marketing
• Plan our event marketing strategy across 6+ stores alongside key retail partners
• Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
• Manage brand marketing spend across channels, driving spend pacing alongside cross functional teams (performance team, finance) 
• Lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, community/ influencer activations, email, social)
• Directly manage a brand associate
• Monitor and analyze performance metrics, prepare post-campaign reports for leadership and broader crossfunctional teams, and offer actionable insights and recommendations to optimize future collaborations

What You’ll Need:

• 5-7+ years of experience in corporate retail, ecommerce, or CPG, ideally in a marketing activation, brand partnerships, or integrated marketing role
• Exceptional communications skills, both written and verbal, for internal and partner facing communications
• Highly organized with the ability to context switch and manage multiple projects simultaneously
• Thrive in a fast paced environment 
• Proven ability to collaborate effectively across a large number of cross functional stakeholders (e.g. creative, store managers)
• Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated 
• Solution-oriented, collaborative, and curious mindset
• Attitude of a true team player — positive, enthusiastic, with a willingness to learn
• Experience interacting managing brand marketing channels or leading local marketing strategies 

This is a hybrid position with M-Th in office and Friday's remote. 

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.