Analytics is one of AKQA's fastest-growing disciplines, with executive support, a global team, a big data stack, and broad capabilities—including user-experience insight and applied machine learning. Our clients are building the future of their businesses, and more than ever, data is at the heart of creating this new reality.

As the Lead Data Analyst, you'll spearhead insight generation, leveraging data to tell progressive stories and drive data-informed decision-making across the organisation. You will focus on understanding key business and customer problems, identifying gaps, and providing actionable recommendations. You will help establish AKQA as a leader in the creation and deployment of data-driven insight.

At AKQA, you'll work in an innovative and inclusive culture surrounded by some of the brightest minds in their fields. You'll also have the opportunity to learn and grow within a creative and technically advanced team and have access to ongoing personal and professional development. Located in Auckland or Wellington, we work in a hybrid WFH model, with Wednesday and Friday based in the studio each week.

ROLE REQUIREMENTS:

• Define and execute data and analytics strategies, connecting business challenges with data-driven solutions
• Generate actionable insights from complex and varied data sources, crafting compelling data narratives that highlight progress and identify opportunities
• Transform insights into suggested actions for strategy, experience design, and creative processes
• Lead, mentor, and develop a team of data analysts, fostering a culture of innovation and continuous improvement
• Leverage expertise in BI tools to create impactful visualisations and dashboards
• Direct analysts on client projects, reviewing and guiding test plans, data collection, and analysis
• Work with engineering teams to design and implement robust data pipelines
• Oversee implementation of data tracking systems, ensuring data integrity and quality
• Build consultative partnerships with clients, providing insights on industry trends and best practices
• Transform data insights into compelling presentations that inspire both colleagues and clients
• Advocate for data-driven decision-making within AKQA and with clients
• Contribute to new business efforts, including responding to client briefs and RFPs

QUALITIES AND CHARACTERISTICS:

• Strong experience in delivering data and analytics strategies, from defining measurement frameworks to extracting actionable insights
• Expert knowledge of business intelligence tools like Power BI, Tableau, and Looker Studio
• Previous experience working with Google Analytics, GDS, Google Tag Manager, and the wider Google Analytics 360 suite
• Proven leadership experience in managing and developing analytics teams
• Strong statistical analysis skills and ability to apply sound analytical techniques
• Deep understanding of data tracking systems and quality assurance processes
• Experience in implementing and optimising data collection methodologies
• Excellent communication skills with the ability to present complex data insights in compelling ways
• Track record of building strong client relationships and driving business growth through analytics
• Experience in contributing to business development and RFP responses
• Demonstrated ability to foster cross-discipline collaboration
• Strong project management skills with experience in delivering complex analytics projects
• Passion for data education and improving organisational data literacy
• Commitment to innovation and staying current with industry trends in data science and analytics

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.