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The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, the Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation. Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a suite of products that upholds privacy and gives them access to dependable content.

The Opportunity

Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Go to Market Strategy Manager for the development and execution of marketing programs that drive growth of Mozilla products across North America.

The ideal candidate has proven experience developing successful awareness, growth, and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial, proactive, critical thinkers.

They will own the regional market research requirements and ongoing marketing experimentation plan for Mozilla’s most developed consumer product portfolio. The candidate will build integrated marketing strategies grounded in data-driven hypotheses.

They will partner closely with Global Product Marketing, Activations, Creative Studio, Comms, and Brand to deliver breakthrough campaigns via owned and paid channels. They will analyze program results and develop actionable recommendations post launch, in partnership with Marketing Analytics and channel leaders.

Key Responsibilities

• Partner with the Director of Go to Market Strategy to develop campaigns, programs, and experiments that drive awareness, consideration, and usage of Mozilla consumer product offerings in North America
• Develop strong thought leadership and understanding of the North American landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
• Collaborate with Activations, Brand and, Comms teams to develop impactful channel mix strategies for campaigns and programs
• Possess deep customer and product knowledge; inform decisions by conducting market research with Consumer Insights team
• Collaborate with Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional messaging, campaigns and launch strategies
• Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization

Professional Profile

• 8+ years of deep consumer marketing, brand marketing and/or strategy experience
• Possess a strong product launch portfolio; proven track record developing and implementing successful go-to-market strategies
• Solid understanding of integrated (owned + paid) channel strategies that drive user acquisition, consideration and, product usage
• Strong grasp of quantitative test designs
• Strives to balance both creative excellence with high quantitative performance
• Understands user journey mapping
• Excellent collaboration skills; proven track record leading through influence
• A self-starter with a bias for action
• Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures

About Mozilla 

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: C

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Req ID: R2412