Marketing Automation Specialist

Full Time
841, Senapati Bapat Marg, Elphinstone, Saidham Nagar, Lower Parel, Mumbai, Maharashtra 400013, India
1 week ago

Do you get excited when hearing about trademarks and brand protection news? YES?! So do we! At Corsearch, there’s no pushing trademark solutions and brand protection from our thoughts. We’re thinking about coined trademarks in the car, a detailed design search over lunch, counterfeits while sitting with the in-laws, and anti-piracy while working out

We are a mission-led company, driven by a passion for making the world better and safer for our brand customers and their consumers. It’s what we do. And people come to Corsearch to be challenged, developed, supported, and valued 👍

✅The Role

  • Assist in the development and execution of demand generation campaigns across digital.
  • Use Pardot to create, test and deploy single and multi-step email campaigns, landing pages and web forms for different distribution channels and segments.
  • Create responsive email drip campaigns using Pardot Engagement Studio
  • Set up automations to help improve marketing processes – incl. scoring and SF campaign attribution.
  • Assist with the segmentation of our database for email campaigns.
  • Create new Salesforce campaigns using standardised naming conventions.
  • Reporting on email communications and engagement studio drips
  • Undertake other digital marketing/ automation duties as required.

✅Responsibilities and Duties

  • Assist in the development and execution of demand generation campaigns across digital.
  • Use Pardot to create, test and deploy single and multi-step email campaigns, landing pages and web forms for different distribution channels and segments.
  • Create responsive email drip campaigns using Pardot Engagement Studio
  • Set up automations to help improve marketing processes – incl. scoring and SF campaign attribution.
  • Assist with the segmentation of our database for email campaigns.
  • Create new Salesforce campaigns using standardised naming conventions.
  • Reporting on email communications and engagement studio drips
  • Undertake other digital marketing/ automation duties as required.

✅Essential

  • 2+ years of experience working with marketing automation platforms, Pardot required.
  • Experience with CRM systems, Salesforce required.
  • Excellent written and verbal communication skills
  • Excellent time and stakeholder management
  • Proficient in Microsoft Office Suite
  • Strong attention to detail
  • Be able to work remotely but as part of the global marketing team.
  • Ability to work in a fast-paced and dynamic environment.
  • Experience using WordPress (desirable).

Corsearch is an equal opportunity and inclusive employer and does not tolerate discrimination of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic. Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact.