Marketing Campaign Manager

Full Time
London, UK
2 months ago
  • Are you curious, excited by experimentation and always looking for a better way of doing things?  
  • Do you want to keep learning and developing whilst getting hands-on experience delivering for a FinTech scaleup in the embedded payments space?
  • Do you want to have the opportunity to lead product and user experience activities across an exciting range of industry verticals with a rapidly growing customer base?

If so, we would love to hear from you!

We are one of the fastest-growing payments businesses in the UK and Europe and are looking to hire ambitious, and value-adding talent. The Marketing Campaign Manager will play a critical role in driving and executing our growth campaigns across a mix of channels for our target markets in Travel, Merchant Payments, Lending, Wage Advance and Business Payments. 

About Us

At Modulr, our vision is a world where all businesses are powered by embedded payments.

Modulr enables thousands of businesses, from SMEs to Enterprises, across the UK and Europe to efficiently pay-in, collect and disburse funds instantly via a range of payment methods, accounts, and card products.

We’ve created an industry-leading platform with comprehensive online tools and API access, to meet the demands of daily business payments. We are connected to an expanding network of accounting and payroll platforms, including Sage, Xero, BrightPay and IRIS. Our payments expertise and extensive product capability also enables us to build tailored solutions to solve complex payment problems for hundreds of clients in a range of industries, including Travel, Merchant Payments, Lending, Wage Advance and Investment & Wealth.

We are deeply integrated into the payments ecosystem. In the UK, we are direct participants of Faster Payments and Bacs, and hold settlement accounts at the Bank of England. Our payment network connectivity includes CHAPS, Open Banking, SEPA and SWIFT. We are principal issuing members of Visa and Mastercard across the UK and Europe.

Our regulatory permissions and governance structure underpin our business. We are regulated as an Electronic Money Institution (EMI) in the UK by the Financial Conduct Authority and in the Netherlands by De Nederlandsche Bank.

Our founding team has a wealth of experience in the payments industry and growing successful businesses. Modulr is backed by the venture arms of payments giants PayPal and FIS, as well as growth investors Blenheim Chalcot, General Atlantic, Frog Capital and Highland Europe.

Modulr now has over 400 employees globally across offices in London, Edinburgh, Amsterdam and Mumbai.

Modulr values

  • Build the extraordinary and go that extra mile.
  • Own the opportunity: be passionate and proud of the time you invest.
  • Move at pace: reach your goals faster with us supporting you each step of the way.
  • Achieve it together: work as a team, collaborating with other Modulites.

The Role 

Reporting to the Marketing Director, the Marketing Campaign Manager is a vital role in our marketing function as we scale our brand recognition and demand generation activities across our target markets. 

You will coordinate and execute multiple projects, balancing strategic and tactical opportunities, aligning to commercial objectives to deliver best-in-class digital campaigns, events, community and partner engagement activities that build pipeline and demonstrate strong ROMI. 

Key responsibilities  

  • Own end-to-end marketing camapign execution for your target markets across all channels and formats including digital only-content, events (in person and virtual), Modulr hosted and 3rd party activity, tradeshows, variety of content formats and briefs (video, demo, webinar, written short, mid and long-form, customer and product-led etc.). 
  • Work with the Marketing Director, Product Marketing Managers and Sales team to develop campaign strategies, with a focus on continually looking for new ways to generate demand and optimise conversion. 
  • Setting up and owning campaign execution, performance and iterative enhancements for your target markets. 
  • Coordinate with external agencies, content writers, Product Marketing, Product, Sales and Account Management to execute on marketing initiatives. 
  • Build, implement and optimise campaign and lead nurture processes via digital adverts, email automation, web content and social media. 
  • Create and manage relevant content for marketing channels such as social media posts and website content. 
  • Own A/B testing strategy and execution, constantly reviewing and optimising campaigns to maximise conversion. 
  • Execute all physical and virtual event logistics, from large trade shows and sponsorship to smaller customer events and webinars. 
  • Coordinate event promotion activities in collaboration with the sales team, including emails, landing pages, and social posts.  
  • Track, measure, and communicate results, continually assessing performance and enhancing ROMI. 

About you 

You will have a track record of delivering results in a fast-moving business where complexity and ambiguity is the norm. Excellent collaboration, a can-do attitude and attention to detail is essential to being successful in this role. 

  • 4+ years experience in B2B digital marketing / campaign management. 
  • Online marketing campaign experience covering content marketing, SEO, social media, email marketing, Google Analytics and PPC management. 
  • Excellent communication skills, both written and verbal, including professional copywriting abilities. 
  • An analytical mindset, able to work with data and insights to produce outstanding campaigns. 
  • Strong project management skills, with a proven ability to work to tight deadlines and ensure ROI on campaigns. 
  • Entrepreneurial, a self-starter and comfortable executing at high velocity. 
  • An understanding and appreciation of compliance that affects marketing for a regulated company. 
  • A strong and demonstrable interest in fintech and payments. 
  • Prior experience using Hubspot to setup workflows and campaigns is a plus but not essential.  

What can Modulr offer you 

You’ll be part of a cross disciplinary team(s), with co-workers located in London, Edinburgh, Amsterdam and/or Mumbai. We are friendly and sociable, challenging but rewarding. We want you to push yourself and for us to support you in your future as we scale. Our culture and values put you first and are about investing in your future.  

  • Share Options Incentive Scheme 
  • Company Bonus - the more successful we are together, the more company bonus we offer 
  • Benefits pot - £1000 towards a variety of benefits for you to choose (including healthcare, dental etc), Perkbox (freebies and discounts!), plus access to season ticket loans 
  • 33 days holiday (including bank holidays) + your birthday off - choose which days you take off to relax and/or spend time with loved ones 
  • Learning Opportunities – on joining Modulr you will embark on our 3-day onboarding programme, called ModStart, to be equipped with the Modulr know-how and arm you with the tools you need to be successful from day 1! But, we don’t want your learning to stop there so we will continue to provide you with the tools and capabilities through our learning channels, platforms and Buddy allocation to allow you to grow and develop in Modulr.  
  • Modulr All hands - join your colleaguesfor our company wide events throughout the year 
  • Great workspace - Modulr thrives on innovation which is best done through in-person collaboration. This approach enables us to work together closely, exchange ideas, and create innovative solutions that drive our success. 
  • Bike to work scheme  

ModInclusion  

We believe that by seeing Modulr, and the world, from all sorts of angles, we can make life better for all.​ We want you to know that the things that make you, you — like your identity, age, ability, and background — are things that we will always celebrate and support with open arms.  As such, we are keen to maximise the diversity of our workforce and actively encourage applications from anyone and everyone. 

#LI-ONSITE

By submitting your CV you understand that we have a legitimate interest to use your personal data for the purposes of assessing your eligibility for this role.  This means that we may use your personal data to contact you to discuss your CV or arrange an interview, or transfer your CV to the hiring manager(s) of the role you have applied for.  You can ask us at any time to remove your CV from our database by emailing peopleops@modulrfinance.com – but please note that this means we will no longer consider you for the role you have applied for.