Marketing Coordinator
Mapp is seeking a dynamic Field Marketing Coordinator. Reporting into the UK Head of Marketing, the Field Marketing Coordinator will be responsible for helping execute Mapp’s overall strategy in Northern Europe and US, by planning and coordinating both physical and digital marketing campaigns to grow and accelerate the pipeline. The role will also be responsible for operational, implementation, and post-programme reporting and activities.
WHAT YOU WILL DO:- Work closely with the Global Marketing and Regional Sales teams to identify and enable lead generation and customer marketing activities
- Develop the UK marketing plan and execute multi-channel campaigns via email, content syndication, tradeshows, webinars, social media and PR to support sales
- Track, measure and analyse impact of managed programs via Salesforce; produce reports to demonstrate campaign progress and regional success
- Write or localise marketing deliverables on schedule and within budget, e.g. marketing emails, case studies, collaterals, newsletters and social media posts
- Own Mapp event logistics including but not limited to venue selection, speaker selection, catering and promotions for your region. Attend events (may include some nights and weekends), network, and educate attendees on product offerings
- Master webinar technology, from setup through production and reporting on and driving the creation of all supporting emails and campaigns
- Conduct research and feasibility studies to identify new lead generation opportunities for Mapp
- 1-2 years’ minimum experience in a Field Marketing Role within a SaaS environment
- Native English speaker; German and Italian would be a plus
- Excellent copy writing skills, with a special focus on digital channels
- Strong verbal and written communication skills
- Proven success working collaboratively with Sales and forging impactful relationships across the organisation
- Ability to think critically and creatively while multi-tasking and meeting strict deadlines
- Excellent project management and ROI reporting skills
- Experienced in using CRM and Marketing Automation tools
- Ability to work in a collaborative, fast-paced, and results-oriented environment
- Flexible, organised, and detail-oriented