Marketing Copywriter

Full Time
Cape Town, South Africa
14 hours ago
About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.

Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards. 

Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

The role in a nutshell:

This is an exciting opportunity to lead the creation of marketing copy and communication materials. You will work closely with stakeholders across the business and other marketing teams to understand and deliver on marketing & communications briefs for audiences in markets around the world, delivering multi-channel copy that’s clear, compelling and on-brand – whether it’s email campaigns, social copy, or supporting blogs.

Your mission will be:
  • Responsible for the creation of global marketing content and communication materials, making sure to communicate our offering in the best way possible and deliver value for our customers. This includes communications across all stages of the customer lifecycle, from activation to retention and reactivation.
  • Ensure all content is clear, accurate, consistent, and aligns with the company’s overarching content standards, tone of voice, and wider strategic objectives.
  • You will work closely with stakeholders to understand and deliver on marketing & communications briefs for audiences in markets around the world, challenging assumptions, managing cross-functional stakeholder feedback, developing concepts, and bringing them to life with clear & compelling writing.
  • Work with global marketing teams to deeply understand customer behaviour throughout the journey, iterating on subject lines, content, and calls to action to increase campaign effectiveness over time – continuing to test, learn, and iterate creatives to further the performance of creative assets and copy.
  • Help to develop global tone of voice and global language and copy guidelines, while leading guidelines that apply this to CRM and other customer marketing communications develop processes and systems that support efficient processes and workflow at scale.
A little about you:
  • Solid amount of relevant copywriting experience.
  • Strong creative writing and editorial skills, able to build upon an existing tone of voice and write with simplicity and power about cryptocurrency, finance, and investments.
  • Strong understanding of marketing best practices.
  • A relentless focus on customers and solving for their needs and wants, experience working with data and insights.
  • A strong personal and professional interest in
    • Decentralised cryptocurrencies, blockchain and finance
    • Financial inclusion and/or personal finance
  • An ability to work independently with excellent organisation and project management skills, including a track record of initiative, problem-solving, and adaptability.
  • An ability to build and maintain meaningful, collaborative relationships with cross-functional teams across the wider business.
Life at Luno:
  • Remote but reachable work policy gives you the freedom to choose between working from home or the office.
  • Plus the option to buy and sell up to 5 days leave
  • Improve body and mind, with excellent private medical insurance
  • Access to Learnably and our additional learning platforms for your personal and professional development
  • 6 months primary care-giver leave
  • Paw-ternity leave for your furry friend
  • Annual Inspiration Day in addition to your annual leave which increases based on your length of service! 
  • A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts
  • Free lunch and snacks
  • 0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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