MARKETING MANAGER-  COLOMBIA

Are you a growth expert interested in driving acquisition while also building the brand of one of the fastest growing companies in online gambling industry? An opportunity as a Marketing Manager is waiting for you!

As a Marketing Manager you will be developing and coordinating marketing actions that will drive new users to register at Betsson Colombia. Alongside our in-house and local teams you will be the main point of contact ensuring KPI and targets are being met, acquisition is growing and we get the best visibility, promotions and placements.We work hard. We need enthusiasm, dedication and forward thinkers to help us push the limits. We also believe in recognition of a job well done and have a great benefits package in conjunction with modern work environment and a host of team events and company functions.

The main responsibilities include but are not limited to:

• Develop the strategies required to acquire new depositing customers. You are all about optimizing campaigns on biddable channels, A/B testing and driving performance.
•  Design a brand strategy that supports the growth methodologies applied on performance channels.
• Ensure the correct execution of marketing campaigns aimed primary at driving new users and second awareness.
•  Manage supplier relationship, sponsorship, negotiations and on boarding process (contract and payment)
•  Manage PR relationship and develop events that drive brand awareness in the market.

•  Acquiring new users. You live for lowering CPAs and implementing methodologies that generate efficiencies with our resources.
•  Experience managing large budgets balancing acquisition vs brand.
•   Experience in Digital Marketing B2C segmentation.
•  Knowledge of multiple marketing channels from TV to online, proven experience in managing marketing planning and campaigns
•  Knowledge of Content marketing, proven track record in social or unconventional marketing campaign is a plus
•  Creative mind-set and ability to read data and analytics
• Knowledge of the Colombian digital market, social trends, technology, and innovation
•  Must be fluent in English and Spanish  

The main responsibilities include but are not limited to: 

• Your key metric will be new customers. You will own the customer acquisition and onboarding journeys for Argentina, responsible for key digital metrics such as site visits, bounce rates, registrations and site conversions.  

• You will be the link between the Argentina team based in Buenos Aires and the central hubs in Bogota and Malta.  

• You will support the country manager in the execution and deployment of the quarterly marketing budget, as well as managing local marketing agencies and central marketing teams.  

• Assisting the central PPC and programmatic teams with Argentina copywriting for ad copy 

• Cooperate with central teams to ensure 360 approach to campaigns 

• Copywriting for external banners, programmatic and campaigns 

• Update and optimize site content on a day-to-day basis. 

• Setting up and reporting on A/B tests for various marketing channels. 

• Reporting on various channels on a quarterly and yearly basis 

• This is an opportunity for a candidate to follow a career path in digital marketing. 

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in. 

Apply now via our career site. 

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