About Payoneer 

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 markets. 

By taking the complexity out of the financial workflows–including everything from global payments and compliance, to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.  

As the Marketing Manager, for EMEA Region, you will play a pivotal role in driving existing customer revenue & engagement, building strategies and programs to fuel Payoneer’s growth across the region. This role requires a results-driven marketer with a deep understanding of the EMEA market landscape, strong influencing capabilities, and expertise in both digital marketing and integrated campaign execution. You will work cross-functionally with marketing teams, customer success managers, retention teams, product, and regional teams to optimize marketing initiatives and grow the customer revenue for Payoneer. 

What you’ll be spending your time on:  

Existing Customer- Revenue Growth Strategy: 

• Develop and execute regional marketing strategies & programs to drive existing customer revenue & engagement across the EMEA region. 

• Build segment wise strategies to improve revenue & product adoption 

• Develop life cycle strategy focusing on early life, growth & retention. 

 Campaign Development & Execution: 

• Lead the design, execution, and optimization of multi-channel marketing campaigns (including digital, content, LCM, paid media, events, and partnerships) focused on existing customer growth. 

• Oversee campaign budgets, ensuring effective allocation and maximizing ROI. 

• Develop and track KPIs and performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly. 

Digital Marketing & Portfolio Management: 

• Drive the adoption of digital channels such as Social, SEO, CRM and email marketing to support existing customer portfolio growth. 

• Leverage data and insights to optimize campaign & portfolio management. 

Market Research & Competitive Analysis: 

• Conduct deep market research to understand local customer behaviors, challenges, and needs across key EMEA markets. 

• Monitor and analyze competitor activities in the region to identify trends, opportunities, and threats. 

• Regularly report on insights, industry trends, and competitive intelligence to help refine acquisition strategies. 

Cross-Functional Collaboration: 

• Work closely with marketing, partnerships, and customer success teams to align on growth initiatives, ensuring a seamless customer journey from acquisition to onboarding. 

• Partner with the product marketing team to ensure messaging and positioning resonate with new customers in EMEA. 

• Collaborate with the regional leadership team to define marketing objectives, ensure alignment with overall business goals, and ensure regional success. 

Have you done this kind of stuff?  

• • 8-12 years of marketing experience with a strong focus on customer portfolio management in the B2B or fintech sectors. 
  • Proven success in developing and executing marketing strategies that drive customer revenue. 
  • Experience managing end-to-end digital marketing campaigns, from strategy to execution to analysis, with a data-driven mindset. 
  • Industry Knowledge: 
  • Experience in the financial technology or payments space is (a strong preference) preferred. 
  • Strong understanding of the EMEA market dynamics, with a focus on SMEs, digital marketplaces, and e-commerce businesses. 

  Skills: 

  • Strong marketing skills – positioning & segmentation strategy, messaging & content development, monitoring & attribution skills   
  • Expertise in digital marketing channels (SEO, SEM, display advertising, email marketing, social media). 
  • Strong analytical skills with the ability to analyse performance data and optimize campaigns to improve ROAS (Return on Ad Spend). 
  • Excellent communication and interpersonal skills with the ability to work cross-functionally in a global organization. 
  • Ability to work with marketing agencies, manage and drive agency relationship 
  • Fluent English (Arabic or Ukrainian is desired)   

    

  Education: 

  • Master’s degree in marketing, Business, or related field (MBA or relevant advanced degree is a plus). 

Who we are:  

Payoneer (NASDAQ: PAYO) is the world’s go-to partner for digital commerce, everywhere.  From borderless payments to boundless growth, Payoneer promises any business, in any market, the technology, connections and confidence to participate and flourish in the new global economy. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the world’s leading brands, Payoneer offers a universe of opportunities, open to you. 

#LI-RK4

#LI-Hybrid 

The Payoneer Ways of Working 

Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. 

Continuously improve Always striving for a higher standard than our last. 

Do it. Own it. Being fearlessly accountable in everything we do. 

Build each other up Helping each other grow, as professionals and people. 

If this sounds like a business, a community, and a mission you want to be part of, click now to apply. 

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.