Marketing Operations Manager

Full Time
10 months ago

See yourself at Twilio

Join the team as our next Marketing Operations Manager on Twilio’s Marketing Operations team. 

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is essential for scaling personalized customer engagement at Twilio, setting high standards by delivering tailored data, timely messaging and innovative product enablement programs.  Reporting to the Manager, Campaign Operations, this position plays a critical role in supporting Twilio’s growth engine and expanding marketing efforts globally. 

Responsibilities

In this role, you’ll:

  • Design, implement, and optimize Twilio on Twilio marketing use cases and growth strategies to drive customer acquisition, engagement, and retention. 
  • Bridge the technical gap between Growth Marketing and Marketing Operations to implement and execute growth strategies effectively at scale.
  • As the SME, leverage technical expertise to advise on the integration of new data fields, Market capabilities, and other relevant marketing technology tooling.
  • Use data-driven approaches to understand customer behavior and identify new opportunities for the Growth Marketing team. 
  • Monitor and understand system changes, tracking metrics, and data updates that impact growth campaigns.
  • Facilitate cross-functional collaboration with Global leads against company OKRs by working closely with the Growth, MSA and Marketing Operations teams.
  • Implement and maintain a concrete roadmap of testing proposals, limiting the number of tests, validating hypotheses and ensuring focused collaboration.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

 

Required:

Strong technical background with experience in marketing operations. Knowledge of market capabilities and data integration. Proven ability to collaborate effectively across teams. Strategic thinking and ability to contribute to growth planning. Excellent problem-solving and communication skills.

  • Ability to influence and build effective working relationships with all levels of the organization.

Desired:

  • Excellent written and verbal communication skills.
  • Relevant certifications such as Market Certified Expert are advantageous.

Location

This role will be remote, residing within the US. Approximately 10% travel is anticipated.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, and Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

  • Based in Colorado: $102,160 to $127,700  
  • Based in New York, Washington State, or California (outside of the San Francisco Bay area): $108,160 - $135,200
  • Based in the San Francisco Bay area, California: $120,160 - $150,200
  • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.