Are you ready to dive into the digital deep end? As a Marketing Science Analyst at Critical Mass, you'll be the data detective for an Automotive OEM brand, turning numbers into narratives and driving digital experiences to new heights. If you have a passion for data, a flair for storytelling, and a knack for uncovering insights that make a difference, this role is for you. Join us, and let’s turbocharge our client’s customer experiences.

You Will:

• Lead the analysis of digital data using Adobe Analytics to track website and mobile app performance
• Investigate voice of customer data from surveys and app store responses, turning feedback into actionable insights
• Create engaging and interactive data visualizations that make numbers dance and insights sing
• Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights
• Use storytelling techniques to present your findings in a compelling and understandable way
• Conduct journey analysis to map out customer experiences and identify opportunities for improvement
• Provide data-driven insights and recommendations that help improve our client's digital experiences
• Implement and manage tags using platforms like GTM and Adobe Launch
• Engage with clients across multiple business units, making a significant impact through your insights
• Implement A/B tests to identify opportunities for improvement
• Collaborate with other disciplines including Creative, Tech, UX, and Strategy
• Create measurement strategies for campaigns and digital experiences

You Have:

• 1-3 years of experience in digital marketing analytics
• A Bachelor’s or Master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business—anything that made you fall in love with numbers)
• Hands-on experience with Adobe Analytics or Google Analytics (you know your bounce rate from your conversion rate)
• Familiarity with tag management platforms (GTM, Adobe Launch—you’re the tag whisperer)
• Strong communication skills, both verbal and written (because even the most brilliant insights are useless if you can’t share them)
• Experience with data visualization programs like Tableau (you can turn a spreadsheet into a masterpiece)
• Familiarity with programming languages like R and Python (you speak data's native tongue)

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx