Marketing Strategy & Analytics Manager

Full Time
4 months ago

Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Analytics Team

Okta’s Marketing Strategy & Analytics team plays a critical role in developing and tracking progress towards our key business performance indicators, detecting key changes in our marketing funnel performance and driving strategic analyses to optimize performance.

The Marketing Strategy & Analytics Manager Opportunity

What you’ll be doing 

  • Build and iterate self-service reporting in Tableau for key Marketing functions, including Field and Partner Marketing, Brand, Events, Sales Development and more.
  • Building analytics for our Sales Development operations team. Analyze sales development metrics, including activity, quota attainment, capacity modeling and conversion rates.
  • Drive ad-hoc analyses to explain changes in performance; analyze data, distill insights and present actionable recommendations to Marketing Leadership team.
  • Understand marketing technology ecosystem, including our data foundation in detail. Partner with internal teams on processes to ensure data accuracy and uninterrupted lead flow delivery to our Sales teams.
  • Partner with Sales Strategy & Operations and Marketing Strategy & Planning teams on quarterly operating reviews, ad-hoc analyses and reporting enablement.
  • Work cross-functionally with Okta’s Data & Insights and Marketing Ops team members to build accurate data sources and pipelines to power Marketing reporting. 
  • Provide end-to-end analytics support for marketing experiments, including establishing a measurement framework, A/B testing and reporting.

What you’ll bring to the role

  • 5+ years of experience in Marketing, Operations and Analytics in a B2B environment.
  • Advanced experience in Tableau.
  • Strong experience in Salesforce CRM, Snowflake and Excel.
  • Strong analytical skills, cross-functional collaboration, and influence along with the ability to deal with ambiguity.
  • Full-funnel metrics experience across attributable and non-attributable conversion actions.
  • Knowledge of leading Martech tools, including database management, data hygiene, and integrations with first-party and third-party systems.
  • Data-driven storytelling experience. Ability to communicate and influence effectively across a global, matrixed organization.

And extra credit if you have experience in any of the following! 

  • Sales analytics or operations experience.
  • Experience across multiple go-to-market motions: enterprise sales/account-based marketing, product led growth and partner marketing.
  • Digital Analytics experience, including systems like Google and Adobe Analytics.
  • SQL Proficiency.

#LI-Remote

#LI-MC1

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$103,000—$172,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $128,000—$192,000 USD

What you can look forward to as an Full-Time Okta employee!

  • Amazing Benefits
  • Making Social Impact
  • Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.