Media Director - Paid Search

Full Time
Toronto, ON, Canada
9 months ago

Critical Mass is hiring a Media Director – Paid Search, to join our growing team.  As the Media Director you drive the strategic use of media to impact a client’s business performance.  You will lead a team of dedicated professionals, oversee media strategies, and leverage your expertise to deliver exceptional results in the field of paid search marketing.

 

You will:

  • Act as a search media expert for internal team’s consultation
  • Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc
  • Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
  • Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
  • Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
  • Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
  • Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
  • Manage and lead and grow a team search professional varying in roles and responsibilities
  • Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
  • Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
  • Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
  • Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
  • Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals
  • Lead search innovation and vision- regarding new products and enhancements
  • Identify and test new channels and products, highlighting results and sharing across organization and with external clients
  • Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
  • Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

 

You have:

  • 10+ years of experience in a complex, technical product environment, including at least five years of management experience
  • Bachelor’s degree in related field
  • In-depth understanding of search media campaign management and optimization practices
  • Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
  • Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance
  • Excellent relationship building with internal and external stakeholders
  • Strong communication skills and are able to present and articulate persuasive and cohesive presentations and points-of-view
  • Proven to be a trusted advisor to senior clients and are seen as a vital part of their team;
  • High levels of integrity, autonomy, and self-motivation
  • Demonstrated ability to manage client relations including handling difficult client situations gaining optimal results for both the client and the company

 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships
  • Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

 

 

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx