Mid-weight Copywriter

Full Time
Birmingham, UK
2 months ago

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Mid-weight Copywriter

Location:Birmingham City Centre (hybrid - 3 days per week on-site) 

ROLE MISSION

Working in partnership with our client, the Copywriter will create engaging, powerful, and impactful copy for digital collateral including web pages, email campaigns, social media assets, presentations, and other digital marketing mediums. Along with offline collateral including DM, instore, out of home and internal comms. Captivating copy plays a key role in ensuring an engaging and memorable customer journey.

The Copywriter will have strong experience writing and adapting copy for traditional digital and print mediums. You will be well versed in interpreting brand TOV guidelines and using to help guide and influence personalised and tailored comms that is specific to the channel that the copy is intended for. You will know what good copy looks like and will be knowledgeable in knowing what makes traffic click. 

WHAT YOU WILL BE DOING IN YOUR ROLE

  • Craft compelling and original copy for a variety of financial services marketing materials across digital and print channels. 
  • Edit and validate existing marketing copy across the channel mix maintaining a consistent brand voice and tone across all marketing materials. 
  • Generate engaging, customer-focused content that brings complex financial subject matters into a customer- focused, engaging and memorable customer experience. 
  • Translate complex financial concepts into easily digestible and engaging language for a diverse target audience.  
  • Collaborate with the onsite OLIVER team, the client marketing team members and wider stakeholders to understand project objectives, target audiences, and key messages. 
  • Understand and Interpret marketing challenges and communication objectives to help scope solutions with clients as an extension of their team. 
  • Juggle multiple projects and deadlines efficiently in a fast-paced environment, while adding value to every step of the project journey.  
  • Work closely with the team to deliver copy requirements ensuring consistency and accuracy across all messaging to the agreed briefs and established brand guidelines. 
  • Form close relationships with the wider client marketing team and stakeholders to source product and audience information and unique selling points to help promote our client’s product offerings. 
  • Stay up to date on financial industry trends and regulations to ensure copy is accurate and compliant. 
  • You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

  • A proven track record of creating high-impact marketing copy within a regulated industry, ideally the financial services industry. 
  • Solid understanding of financial products, services, and target audiences. 
  • Impeccable grammar, editing, and proofreading skills. 
  • Strong creative brainstorming and conceptual thinking abilities. 
  • Excellent communication and interpersonal skills with the ability to clearly articulate ideas and collaborate effectively within a team. 
  • Ability to work independently and proactively manage projects to completion. 
  • A passion for regulated services and a commitment to producing high-quality, engaging content. 
  • A record in creating immaculate copy that stands out from the crowd. 
  • Proactive, solution focused self-starter with a positive attitude and a strong work ethic. 
  • The ability to work well under pressure and manage workloads and multiple projects effectively. 
  • An excellent team player who is collaborative and adept at building relationships with stakeholders at all levels. 
  • A technology enthusiast, who embraces all that technology and AI can bring to the workplace.
  • You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

 

Job Id: 10333

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.