As the Mobile Performance Marketing Manager, you will develop the strategy and oversee the execution of paid and organic mobile marketing in order to achieve revenue targets. You will play a strategic, tactical, creative, and analytical role with a mission to evolve and scale our mobile app marketing engine to it’s next phase of growth.

You will effectively scale awareness and adoption of our mobile app among net new audiences globally with both paid and organic marketing efforts, while determining ways to drive incremental revenue through re-engagement and cross-sell campaigns. This person will have deep knowledge of the mobile marketing space across channels, measurement, technical capabilities, and be highly data-driven. Additionally, this role will partner with our product marketing, product, and growth teams to stay in tune with product developments and GTM plans that become translated into mobile marketing initiatives. Our company is going through a product transformation, and our mobile app is expected to evolve.

This is a unique opportunity for a strong mobile performance marketing manager who is seeking a new challenge between strategic planning and best-in-class mobile performance marketing and enjoys working in a rapidly changing environment with ambitious growth goals ahead.

• Develop and align mobile app marketing strategy with product and company strategy
• Plan and execute full funnel mobile marketing programs to deliver on revenue targets with paid and unpaid mobile app marketing channels
• Manage relationships with external agencies to craft channel strategies and drive tactical executions for optimizations, creative, and testing roadmaps
• Monitor and share performance results with leadership between weekly updates and periodic monthly business reviews
• Recommend opportunities to scale performance media spend and venture into high potential growth tactics
• Evolve mobile app measurement and technology capabilities in partnership with marketing technology, analytics & data science teams

• 5+ years of mobile app marketing experience managing a 7 to 8 annual advertising budget
• Fluency in mobile mobile ad networks, Apple Search Optimization (paid/unpaid), Google UAC, Youtube, Instagram, Facebook, and TikTok
• Strong technical understanding of mobile tracking and measurement solutions
• Excellent written and oral communication skills with an ability to work at all levels of the organization
• Self-starter with the ability to work independently and drive initiatives in a cross-functional environment

• Organic mobile app marketing (ASO, CRO)
• B2B industry experience

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). 

Current Salary/OTE Ranges (Subject to change):C$113,900 - C$134,000 - C$154,100