Similarweb is the leading digital intelligence platform used by over 3,500 global customers. Our wide range of solutions powers the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

We’re looking for a B2C Product Monetization Manager,to plan and execute a growth strategy for our apps’ diverse revenue channels.

In today's highly competitive app ecosystem, creating user journeys communication alongside optimizing the different user funnels toward conversion plays a crucial role in our monetization effort. We are seeking a super-talented team member who can ideate and deliver marketing and product initiatives to optimize user conversion toward revenue, aligned with the product strategy. This position offers a chance to own revenue initiatives, their execution and directly affect the company's KPIs.

So, what will you be doing all day?

Your role as a B2C Monetization Manager means your daily responsibilities may include:

• Plan and execute an internal communication strategy with our existing user base to motivate and encourage them to engage with our apps and convert to perform revenue-generating actions 
• Create & implement events and promotions to drive revenue growth
• Initiate, specify and define creative product ideas to reach product targets
• Optimize user funnels and A/B test content 
• Collaborate with the product, design, marketing, data and development teams to prioritize and execute impactful tasks
• Analyze and present data to both support future tasks and provide feedback and transparency to launched activities 
• Analyze market trends and customer feedback to identify new monetization opportunities.
• Track and analyze key performance indicators (KPIs) related to monetization efforts.
• Provide regular reports on revenue generation and market trends to senior management.
• Utilize data analytics to refine strategies and improve decision-making.
• Work closely with marketing, sales, and product development teams to ensure cohesive strategy implementation.
• Facilitate communication between departments to align objectives and maximize efficiency.
• Conduct thorough market research to stay ahead of industry trends and competitor strategies.
• Apply insights from research to enhance monetization and internal marketing efforts.
• Stay updated on relevant regulations and industry best practices.

This is the perfect job for someone with:

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face-to-face connections with fellow Similarwebbers.*

The B2C team acts as an independent unit, leading diverse products in a startup state of mind. We are a highly collaborative, supportive, and dynamic team that enjoys a fast-paced informal environment.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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