Paid Media Apprentice - New York, NY
Who is Prosek?
We are entrepreneurial. Prosek is one of the largest independent communications and marketing firms in the U.S., with offices and strategic partners across the country and worldwide. We are specialized. Prosek provides unparalleled expertise with financial and professional services companies. We are people-centric. Our teams work together in a collegial atmosphere that breeds professional respect and friendship. We are award-winning. Join an "Army of Entrepreneurs" that was recently named 2023 Global Financial Agency of the Year by PRovoke Media.
Overview:
We are in search of a talented apprentice to join our fast-growing paid media team at Prosek. We are looking for a self-starter interested in bringing best-in-class digital strategy and creative to life for our financial and professional services clients.
Our team is made up of writers, designers, strategists, analysts, aspirational TikTok stars, and wannabe Twitch streamers. We get to work with many of the largest and most recognizable global financial brands and help them navigate the always-evolving world of digital marketing and communications.
A Paid Media Apprentice is part of the engine that powers our team and helps drive results for our clients. You will have the opportunity to partner across disciplines to create and execute paid campaigns and to provide data-driven insights to clients to ensure we're moving the needle.
In this role, you must have the curiosity and determination to drive paid media programs utilizing social media, paid search, programmatic and other tools. You don't need to be an expert in all or any of these - we will help train and mentor you! But, you must demonstrate strong interest and have some exposure and experience in one or many of the areas identified. The ideal candidate will also have a knack for the more technical side of marketing with an innate curiosity to want to learn more in this space.
At Prosek, everyone is expected to be a strong team player, participating in brainstorming and creative strategy planning for clients and internal projects. Our culture is built around being an "Army of Entrepreneurs," and we encourage everyone to embrace that and be the "writer of their own story."
Sound interesting? We'd love to hear from you.
What you'll be doing:
Administrative
- Work as a member of integrated client teams to drive advertising programs for our clients: paid social, paid search, programmatic, direct buys.
- Stay on top of emerging trends and share them in a variety of ways inside and outside the firm.
- Maintain paid media program calendars to ensure timely delivery of all campaign components.
- Create analytics and reporting to help inform clients and to optimize results.
Paid Media
- Become familiar with paid social advertising terms (Click-Through-Rate, Cost-Per-Click, etc.) and assist with launching and managing small campaigns on LinkedIn, Facebook, and Twitter.
- Stay up-to-date on logistical changes to social media platforms and spot trends in digital communications, marketing, and advertising.
- Learn to develop and launch paid campaigns, including platform and audience targeting, based on client marketing objectives.
- Utilize social media listening, reporting, and analytics tools: BuzzSumo, Spredfast, Trendkite, Sprout Social, Similar Web, Google Analytics, and native LinkedIn / Twitter / Facebook analytics for various digital requests.
Reporting
- Understand and assist with presenting a data-driven narrative in a focused and compelling way.
What makes you qualified:
- Interest in digital, social media, or creative experience
- Extreme attention to detail.
- Strong written and verbal communication skills.
- Possess great time management skills.
- Ability to prioritize.
- Team player mindset and willingness to work collaboratively alongside peers.
- Exhibit resourcefulness.
Professional Background
- Bachelor's degree completed
- Previous paid media or digital internship experience a plus.
- Strong interest in working with clients across the financial services, professional services, technology, and/or B2B sectors.
Our Beliefs on Culture, Diversity & Belonging:
We are committed to building a diverse workforce reflecting and embracing diversity of all kinds - race, ethnicity, age, gender identity, sexual orientation, political affiliation, socioeconomic backgrounds. We believe having teams that represent the broader communities where we live and work creates a culture that celebrates creativity, inclusiveness and teamwork and helps us offer our global clientele of mature and emerging businesses counsel that is dynamic, rich and nuanced.
NYC Salary: $17.00/hour
Prosek Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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