We’re looking for a Paid Search Specialist to help us manage our paid search campaigns. You’ll be working on global search and performance max campaigns as part of the SEM Team.

WHAT YOU’LL DO:

Campaign Planning and Setup

• Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness.
• Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.

Search Query Report (SQR)

• Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy.
• Utilize SQR findings to enhance campaign performance and increase ROI.

Bid Optimization

• Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness.
• Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints.
• Balance bid costs with desired ad placements and optimize for maximum ROI.

Performance Analysis

• Regularly analyze key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success.
• Identify trends, patterns, and anomalies in performance data, and use these insights for strategic decision-making.
• Proactively make data-driven recommendations to enhance campaign performance.

Reporting

• Generate comprehensive performance reports, highlighting key metrics and campaign progress.
• Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement.

Cross-Functional Collaboration:

• Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals.
• Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences.

Market and Competitive Analysis:

• Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape.
• Apply market insights to optimize campaigns and explore new growth opportunities.

Technical and Analytical Tools:

• Utilize various digital marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics) for campaign management and analysis.
• Stay updated with the latest features and updates in these platforms to leverage advanced functionalities.

Continuous Learning and Development:

• Engage in ongoing learning and professional development to stay current with the latest trends and best practices in paid search marketing.

WHAT YOU’LL NEED:

Technical Skills:

• Experience in SEM and Paid Search Campaigns: Some practical hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads.
• Analytical and Data Interpretation Skills: Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions.
• Keyword Research and Optimization: Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance.
• Experience with Digital Marketing Tools: Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms.
• Bid Management Expertise: Experience in bid management and optimization for maximizing ROI.
• Reporting and Communication Skills: Ability to generate detailed performance reports and effectively communicate insights and recommendations.

Behaviors/Competencies:

• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.