The Paid Search Strategist is responsible for managing the creation, execution, and optimization of Paid Search accounts, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Media Director to develop strategic guidance, develops search engine relationships and is regarded by the client as an expert in Paid Search operations and is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing and Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regard to Paid Search goals, communication of those goals and education of future priorities and opportunities.

You Have:

• Adds a Paid Search perspective to the strategic and tactical direction for assigned clients.
• Develops and delivers organic growth within accounts.
• Delivers reporting and analysis for assigned clients and campaigns.
• Creates bid strategy and budgeting rules of engagement for Paid Search.
• Implements optimizations to make sure client goals are met.
• Creates new campaigns, ad groups, ads to help improve Paid Search performance.
• Fosters relationships with the Search and Media experts across the company.
• Primary contact for Paid Search technology questions and metrics for assigned clients.
• Defines and implements best practices for Paid Search.
• Works with the broader team of media experts and Directors to holistically plan SEM
• Financial management of search engine relationships.

You Will:

• Have 2+ years in the Search Marketing space.
• Demonstrate a sound understating of Paid Search.
• Have familiarity with the wider Google ads platform – Google Display network, Performance Max, Demand Gen
• Familiarity with third party Search bidding technology – Adobe, Marin, Search Ads 360 is a plus.
• Strong verbal and written communication skills.
• Ability to work in a constantly evolving industry.
• Capability to recommend new strategies, tactics, and track trends in Search and apply them to assigned clients or vertical.
• Strong presentation development and delivery skills are a plus.

 What We Offer 

• Global maternity and parental leave 
• Competitive benefits packages 
• Vacation, compassionate leave, wellness days, and flex days 
• Six free therapy sessions through Therify  
• Access to online services for families and new parents  
• Hybrid work options* 
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from our Toronto office 2 days a week (Tuesday and Thursday).At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity, we encourage you to apply for this exciting position today!

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx