As a Paid Search Supervisor, you will lead the strategy, execution, and optimization of paid search campaigns for a major international brand. Acting as the strategic SEM lead, you’ll oversee account structure, budget and bid management, and ongoing performance optimization. This role combines hands-on campaign management with team leadership, cross-functional collaboration, and the delivery of data-driven insights and performance reporting to clients.

You Will:

• Balance team leadership with hands-on campaign execution, ensuring both team development and strong campaign performance.
• Lead and oversee the development, implementation, and continuous optimization of SEM strategy for a major U.S. brand with $1M+ budgets.
• Collaborate as part of a larger Media team, aligning campaigns across channels to reduce costs and improve performance through shared insights.
• Translate business goals into platform-specific SEM strategies and tactics.
• Own the day-to-day execution and performance management of multiple campaigns, including budget pacing, account structure, targeting and bid strategy, platform usage, data application, optimization, testing, and full-funnel performance enhancements.
• Communicate paid search best practices and strategic recommendations to both internal teams and clients.
• Create and share POVs and case studies to foster agency-wide learning.
• Establish consistent processes and procedures across accounts to ensure quality and efficiency.
• Write compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions.
• Deliver insightful, visually compelling performance reports with strategic recommendations.
• Identify consumer and market trends and tell a story through search data.
• Implement iterative testing strategies to continuously improve performance.
• Plan and execute SEM tactics across daily, weekly, monthly, quarterly, and annual timelines.
• Conduct regular SEM audits and competitive analyses, identifying new opportunities and delivering actionable client recommendations.
• Stay up to date with SEM industry trends and platform changes, educating clients and adapting strategies accordingly.

 

You Have:

• 6+ years of hands-on experience managing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Experience with Performance Max, Demand Gen, Discovery, Video, and Display campaigns.
• Proven leadership experience, including managing teams, coaching for performance, and driving success while overseeing key accounts.
• Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies to clients and internal stakeholders.
• Strong client-facing experience, including leading strategy development, managing day-to-day communication, and ensuring campaign alignment with client objectives.
• Experience collaborating cross-functionally to manage workflows and align on campaign goals.
• Demonstrated ability to coach and mentor junior and senior team members to support growth and maintain high performance.
• Deep expertise in technical SEM execution, platform management, and data-driven reporting across SA360, Google Ads, Microsoft Ads, and related tools.
• Experience managing monthly and annual budgets, including forecasting, pacing, and working with finance teams on reporting.
• Strong analytical skills, using performance data to optimize campaigns and deliver measurable ROI improvements.
• Excellent prioritization and time-management abilities in a dynamic, fast-paced environment.
• Experience leading conversion rate optimization initiatives and A/B testing strategies.
• Skilled in creating and presenting reports and performance updates with a focus on data visualization and actionable insights.
• Advanced proficiency in Excel for data analysis and reporting.
• Agency experience preferred, with an understanding of client service expectations and fast-turnaround deliverables.
• Experience with Shopping campaigns and Merchant Center is a plus.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$100,000—$120,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx