Partnerships Specialist
S'more about the team
In this role you will lead the management, growth and optimization of our collection of partners we collaborate with across our multi brand portfolio of HelloFresh, Chefs Plate and Factor in Canada. We collaborate with many partners through different executions such as buying advertising space within their audience network but also more complex collaborations where we build custom social campaigns and provide in kind products for more custom executions on the partner’s end. Your role will be to lead the coordination and execution of these different portfolios which we call Gift Cards & Flyers, Barter, and Growth Partnerships. You will be responsible for handling partner day to day requests, setting up HelloFresh’s side of the partnerships through internal systems and coordinating with internal teams, tracking performance, and working with the partner on how things could be improved.
Reporting to the Senior Manager of Partnerships and working closely with Partnerships Account Executive, you will join a Toronto based growth marketing team that is talented and driven. With a product that excites consumers and a market-leading position, HelloFresh is primed to be the number one meal kit and food partner for businesses. This is a wonderful opportunity to join a rapidly growing business with a team that is passionate and fun.
Lettuce share what this role will be responsible for
- Own customer acquisition goals for 3 of our external partner portfolios - Gift Card & Flyers, Barter, and Growth Partnerships
- Lead campaign execution by helping to plan and coordinate closely with clients that are partnering with HelloFresh, Chefs Plate and Factor on setup, messaging, discounts, channels used, and creative used
- Communicate and collaborate with external partners in a positive and constructive manner that fosters and nurtures relationships that will help the business long term
- Take ownership of optimizing operations and processes for setting up and tracking partnership channels (ie. how do we report and make sure everything was done correctly)
- Write and submit concise briefs to the brand team to help with partner creative creation and iteration
- Own logistics and inventory for partner campaign assets
- Support forecasting, budgeting and internal reporting with HelloFresh finance team
- Work with the Partnerships Account Executive to coordinate growth partnership marketing campaigns with multiple stakeholders (i.e., client, brand team, operations team, and analytics)
- Work alongside analytical thinkers and be comfortable with tracking, analyzing, reporting on, and presenting results on partners campaigns
- Support lead generation and business development efforts when needed including rolling up your sleeves and reaching out to new partners
- All other duties, as assigned
Sound a-peeling? Here's what we're looking for
- 2-3 years in growth marketing, offline marketing, print media or project management, ideally in a fast moving technology company or similar.
- Strong analytical and organizational skills that help you closely monitor your business function and prioritize for success
- Advanced proficiency in Excel and either hands-on experience or willingness to quickly learn reporting and project management tools such as Tableau, JIRA, Asana
- Experience with Tableau and SQL is a plus
- A data and analytical driven approach to making business and operational decisions
- Experience finding and onboarding new partners including cold prospecting
- You have strong organizational skills that help you closely monitor your business function and prioritize for success.
- A strong business acumen and can translate analytical insights into actionable recommendations that align with business objectives.
- Past proven track record on negotiating, signing on, and relationship management of external stakeholders, partners, vendors.
- You take a data and analytics-driven approach to making business and operational decisions
Let’s cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
- Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, and unlimited access to the Headspace app to meet your self-care needs.
- Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents
- WFH Allowance - A one time fund to help you set up or improve your home office
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund
- Work Hard & Have Fun - From team socials to HQ Wellness Wednesdays, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like HelloChange and Women Empowerment, we are committed to our diversity, equity & inclusion efforts
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.