Passionate about turning data into results? 

Do you love experimenting, analysing, and optimising paid campaigns across channels and geographies?

As our Performance Marketing Manager, you’ll lead paid search and social efforts to drive high-quality leads and real business results. This role blends strategic thinking with hands-on execution: campaign management, A/B testing, audience targeting, analytics, attribution modelling and continuous optimization.

If you thrive in a fast-paced B2B SaaS environment, enjoy working across multiple markets, and know how to scale campaigns that drive demand, we’d love to hear from you!

What you’ll do Paid Social and SEM

• Plan, execute, and optimize campaigns (Search ads, Sponsored Content, Lead Gen Forms, Retargeting, Message Ads, etc).

• Own audience segmentation, bidding strategies, and budget allocation to maximize impact together with agency partners.

• Build and manage a continuous experimentation pipeline to iterate on audience targeting, ad creatives, landing pages, and channel strategies for maximum impact.

Data-Driven Performance Optimization

• Track and analyze campaign performance using LinkedIn Campaign Manager, Google Analytics, Tag manager and CRM data.

• Build reports and dashboards to monitor CPL, CTR, conversion rates, pipeline impact, and ROI.

• Leverage UTM tracking, attribution models, and multi-touch analytics to refine audience targeting and increase efficiency.

Demand Generation & Growth Strategy

• Work closely with the demand generation, content, and creative teams to align LinkedIn Ads with full-funnel marketing campaigns.

• Develop and execute lead gen strategies that attract, nurture, and convert high-intent prospects.

• Stay ahead of LinkedIn, Google and Meta best practices, trends, and algorithm changes to keep us ahead of the curve.

Who you are

• Solid experience driving demand/digital marketing for SaaS or other technology products or services.

• Hands-on experience with audience segmentation, buying, managing, optimizing and conversion tracking on digital marketing platforms such as LinkedIn Ads and Google Ads.

• Proficiency in Google Analytics, LinkedIn Campaign Manager, HubSpot, and Looker.

• A data-driven mindset with experience in building reports, analyzing performance, attribution modeling and optimizing campaigns.

• Ability to turn numbers into insights and continuously improve ad performance and ROI.

• A creative problem solver with a test-and-learn mentality—you’re always looking for ways to improve results.

About Mynewsdesk

Mynewsdesk is the smart way to improve awareness and build lasting media relations. Since 2003, we’ve empowered over 4 000 organisations. From fast-growing startups to established brands, to craft, distribute and measure impactful stories. With 80 000 news items published each year and 1.6 million unique monthly visitors, our platform is the go-to hub for PR professionals across the Nordics and beyond.

Answer the questions in the application process and preferably apply with your LinkedIn profile. No cover letter is required.

Questions? Feel free to contact Talent Acquisition Manager linda.stuve@mynewsdesk.com