Performance Marketing Specialist - Italy
We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.
We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.
🚀 Join the MissionWe are looking for a motivated Performance Marketing Specialist to join our growth team and help us scale our presence in the Italian market. As a B Corp-certified company, we are committed to high standards of social and environmental impact—while maintaining a fast-paced, result-oriented growth trajectory.
You will be the driving force behind our paid acquisition strategy in Italy, ensuring we reach the right audience through a mix of technical precision and creative experimentation.
💼 Key Responsibilities- Full-Funnel Management: Manage and optimise paid channels with a primary focus on Google Ads and Meta, ensuring consistent scaling of budgets and results.
- Technical Reporting & Insights: Own the reporting cycle, turning complex data sets into actionable learnings to optimise future campaigns and creative assets.
- Testing & Optimisation: Initiate and execute rigorous A/B testing frameworks, focusing specifically on Landing Page performance and conversion rate optimisation (CRO).
- Creative Collaboration: Work closely with internal teams and external creative agencies to produce high-performing assets based on performance data.
- Scaling & Growth: Implement strategies to scale the business in Italy, maintaining a balance between aggressive volume growth and efficiency.
While you will manage multiple channels, we require deep technical proficiency in Google Ads:
- Advanced Architecture & Bidding: Expert management of Search (RSA), Performance Max (PMax), and Shopping structures, with a focus on feeding the algorithm high-quality signals and utilising Smart Bidding (tCPA/tROAS) effectively.
- Feed & Technical Management: Hands-on experience with Google Merchant Center (feed rules/supplemental feeds) and a solid understanding of tracking protocols like Google Tag Manager (GTM) and Enhanced Conversions.
- Experience: At least 2-3 years in performance marketing with a proven track record of scaling businesses.
- Languages: Native Italian speaker with Fluent English skills (essential for international team collaboration).
- Mindset: Highly organised, process-driven, and "hands-on." You enjoy digging into the details as much as looking at the big-picture business goals.
- The "Plus" Factors: Know-how in TikTok Ads, Affiliate Marketing, and Influencer-led performance is a significant advantage.
- Creativity: A natural ability to bridge the gap between hard data and creative storytelling.
We usually expect our interview process to take 3-5 weeks, end to end.
🎁 What We Offer- Success Sharing: Competitive salary and an ESOP (Stock Option) package—everyone owns a piece of our success.
- Flexibility: A hybrid work model (3 days in office, 2 days remote).
- Work-Life Balance: 25 days of vacation plus 5 "Paws-Days" 🐾 for your furry friends or personal wellbeing.
- Impact: Be part of a fast-growing B Corp that values purpose as much as profit.
Submit your CV in English and let us know about a time you successfully scaled a performance channel from the ground up!