Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.

Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy 

As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.

The Performance Strategy - New Business (GCR) role will focus on strategic support for new launches within our rapidly expanding GCR business. This involves providing implementation and analytical support to ensure performance success during the critical first six months of the customer lifecycle. Additionally, this role will contribute to a global new business support framework, continuously refining our new launch best practices and influencing product development accordingly.

Responsibilities:

• Serve as a technical POC for Launch customers - applying best practices to identify growth opportunities, provide proactive account support & utilize optimal performance levers to drive incremental revenue 
• Execute day-to-day campaign management tasks e.g. collect creative assets, calculate/implement budgets and caps, set up changes, basic performance reports
• Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
• Be an expert in our platform and work closely with Account Teams to formulate campaign optimization strategies to meet customers' needs
• Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
• Play an active role in various cross-functional projects
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Comfortably operate across the company matrix and lead communication with technical and non-technical teams  
• Identify & analyze performance trends and potential issues 
• Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
• Identify, triage and escalate issues to management and internal teams
• Critically assess team processes, develop best practices, and drive improvements
• Help with training and mentorship of new and junior team members

Requirements: 

• Bachelors Degree and 2-4 years campaign optimization, BI, or analytical experience  
• The ability to draw insights from data
• Strong organizational skills
• A proactive and outcome-driven approach
• The ability to communicate clearly and concisely with technical and non-technical teams
• A strategic mindset
• A passion for product and process improvement
• Mandarin / English (fluent) 

Preferred location for this position is Beijing. Our office is located in Guomao and most employees come to the office 2-3 days per week.

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work.  In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location.

The annual pay range for this position in Beijing is (base+bonus): 205,000 - 270,000 RMB 

#LI-JH1

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.

Please see the independent bias audit report covering our use of Covey here.

Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.

Liftoff's Compensation Strategy

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.