We’re looking for a proactive, data-driven Marketing Manager who gets programmatic advertising. This role is a unique opportunity to join a team who have been testing and learning while working closely with different ad platforms to help millions discover our app and web products and save money using Wise! The challenge is big and the learning curve is steep, but you’ll be well supported by a friendly and resilient team. 

This position is based in London.

So what’s the role?

This is an all-round, hands-on performance marketing role — you’ll be building, scaling, and executing direct response campaigns, using your strategic, data analytics and creative skills to efficiently optimise multiple accounts and drive growth globally. 

• Owning regional programmatic display and video campaign performance in line with growth goals
• Evaluating creative performance and working with our Creative team to produce best-in-class display and video ad content to get the Wise story out there
• We are constantly striving to improve campaign efficiency,  and you will have the opportunity to own the A/B testing process across landing pages, creatives, ad copy and more. 
• Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates.
• Making full use of automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
• Working closely with analysts to spot issues with data as well as opportunities to improve campaign performance 
• Working with other Performance Marketing channels to share insights and learnings to help maximise performance of campaigns and potentially uncover new opportunities.

You’ll love this role if you…

• Have experience running large, successful direct response programmatic, video, and/or display campaigns for a fast-growing business or agency, ideally across multiple markets and languages. Any experience with creative asset making is a bonus.
• Are a team player with strong communication skills to help lead and drive others to become better at what they do
• Put the customer first, always. It’s pointless to run programmatic advertising unless you understand how you’re helping the end user.
• Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data.
• You are able to make autonomous decisions -You’ll have the autonomy to use what you know and learn to prioritise, take decisive actions and execute freely with the goal of improving performance in your region(s)
• You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs.
• Have experience running app, display and/or video ads on Google Ads
• Have experience running programmatic mobile, display and/or video ads on a DSP
• Are proactive and able to prioritise projects on impact, with a low level of supervision.

Additional skills we would value:

• A good understanding of SQL
• Experience with scripts for Google Ads 
• Experience with Looker, Tableau or a similar data visualisation tool
• Experience running programmatic activity in European markets
• Experience working in a fast-paced business

We're people without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and life experiences and makes sure we leave no-one behind on our journey to mission-zero.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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