Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.

The opportunity for Okta is massive: any company is a company we can make more productive and more secure. As every company becomes a technology company, Okta is the foundation that lets them make this transition successfully. Our vision is to bring the benefits of Identity to every company.

To help us achieve this ambitious growth objective we are seeking a Regional Marketing Manager who will be responsible for executing strategic programs with cross-functional teams to create demand within India. Working closely with the Indian Country Manager, the APJ Regional Marketing Team and the broader Go-to-Market team, you will align to the Regional GTM plan to drive execution of regional field events, programs and campaigns; and work with our partners to drive business value.

Serving as one of the primary contacts for the marketing function in India, this role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, trade shows/conferences, professional associations, targeted field events, demand campaigns and assets, direct mail and webinars.

The primary objective of this role is to:

• Create localised programs to address the Indian Market
• Localisation of Content and Campaigns  
• Move accounts through the sales pipeline
• Accelerate the sales cycle for prospects and customers through the execution of marketing programs
• Ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.

As the Regional Marketing Manager - India, you will be responsible for:

• Acting as the primary liaison between Field Sales, broader Go-to-Market (GTM) and Solutions  Marketing teams
• Building localised content and campaigns
• Developing new localised customer reference content
• Managing agency relationships
• Communicating feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively
• Planning, creating and executing all marketing activities for the regions and report results
• Communicating marketing initiatives, ongoing campaigns, customer success stories, upcoming events, etc. to the regional sales team
• Aligning with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
• Sharing best-practices across the regions
• Collaborating with the broader Partner Team (Channel & ISV) to support local partner programs
• Travelling up to 30%

You would be a great fit for this role if you:

• Have 7+ years marketing experience with complex B2B sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
• Can oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
• Can aid in aligning and educating the field with a strong partnership with Inside Sales to monitor and improve the lead to conversion flow process
• Have experience working with teams and programs
• Understand Demand Funnel and Campaign Framework
• Have initiative, a sense of urgency, ability to multitask, and a "can do" attitude
• Have strong analytical skills and a passion for enabling Sales Teams
• Have exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
• Have strong working knowledge of Salesforce and Marketo
• Can leverage third-party research to stay ahead of industry trends related to demand generation, buying intent and multi-channel marketing
• Have enthusiasm for challenges and a strong work ethic
• Have budget Management Skills
• Have strong Verbal and Written Communication Skills
• Have a Bachelor’s degree in Marketing, or equivalent area of study

What you can look forward to as an Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.