About Bankrate: Healthier Wallet, Happier You. 

We believe that finance shouldn't just be for finance people, and we've made it our mission to make financial education and literacy accessible to everyone since 1976. In 2017, we joined the Red Ventures portfolio of brands that help millions of people make life's most important decisions. With a focus on safeguarding integrity from our 50+ In-house Financial Experts, prioritizing people over profits, and making personal finance personal, we provide a safe growth space for not only our millions of visitors, but the people who work here, too. 

Bankrate helps millions of people do more with their money. 

Money can be scary. Our suite of tools, content, and courses help make it all a little less intimidating. Bankrate guides savers and spenders through the next steps of their financial journey. Whether you’re buying a home, paying off a loan or saving up for college, we offer 200+ Free Money Tools and Calculators and resources to help you reach your goals.

About the Search Engine Optimization Analyst Role: 

Our Bankrate Growth Marketing Team is looking for a Search Engine Optimization (SEO) Analyst to support the development and implementation of ourSEO strategy, including content marketing, user experience, and technical SEO responsibilities.

You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans. 

What You Will Do:

• Analyze and Report:
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
• Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
• Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
• Own financial performance reports and presentations with senior leadership
• Ideate:
• Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
• Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before
• Launch new experiences to meet and fulfill the users needs at all points in their journey
• Collaborate:
• Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
• Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle

What Bankrate Is Looking For:

• Someone who wants to work a Hybrid Work Schedule: 
• Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
• Ability to work from home on Mondays and Fridays.
• Experience: 
• At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer.
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
• Someone with some Technical SEO Exposure: 
• Strong data analytics skills
• Ability to work within Content Management System (CMS) like Wordpress and Storyblok
• Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes..
• Familiar with the Scrum Agile Framework of software development. 
• Ability to use Microsoft Excel and  Google Sheets tools like VLOOKUPs and Pivot Tables. 
• Able to pull & manipulate multiple datasets to inform strategy with data.
• Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms. 
• Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
• Comfortable with basic HTML for on-page SEO tactics.
• Someone who is a Cross-Functional Collaborator: 
• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
• Someone who is intellectually curious:
• A frequent reader of SEO journals and newsletters. 
• Stays close to industry trends. Opinionated about the long-term direction of organic search and can work to translate it into strategy.
• Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
• Diligent in tracking your competitive landscape. 
• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.

Compensation: 

• Cash Compensation Range: $80,000 - $100,000*
• *Actual salary is based on geographic location, qualifications, and experience.

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription

Family Support, Planning, and Fertility: 

• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program

Hybrid Schedule + Generous Paid Time Off (PTO):

• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 

On-Site Perks: 

• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 

Inclusive Benefits:

• Perfect Score in 2024 from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

About Red Ventures:

Founded in 2000, Red Ventures (RV) is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit  and follow @RedVentures on social platforms.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact us here. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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