Role: Senior Audience Analyst (FTC - 6 months)

Location: London, England, United Kingdom (Onsite)

ROLE MISSION

As the Senior Audience Analyst, you will drive forward the use of data across social, SEO, survey and panel data to improve our overall capabilities and services that we offer. The Senior Audience Analyst joins at an exciting time as we look to evolve our approach to understanding of our audiences and what experiences we design for them.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to the Insight and Effectiveness Director.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Deliver best-in-class audience, category and market analytics that deliver robust insight and actionable next steps.
• Utilise data from various sources – social, search, survey and panel data – to build an integrated view of audiences and their needs, behaviours and attitudes.
• Bring together data from numerous sources to build audience sub-cultures and rich profiles that inform what experiences and content we serve.
• Using social listening tools to track brand reputation, audiences and content to identify emerging cultural trends and opportunities.
• Design, commission and evaluate the results of surveys to gather more insight and test hypotheses on our audiences and creative work.
• Carry out analysis and audits of client’s social channels to understand effectiveness and identify content and audience insights recommendations.
• Carry out social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations.
• Act as the champion for audience insight tools and associated products and services across the business.
• Pitching and selling in cultural and audience intelligence projects to senior clients and internal stakeholders.
• Create insight and thought-leadership pieces based on audience, behaviours and trends.
• Own and develop relationships with key suppliers within our tech stack to maximise usage and effectiveness.
• Embed best practice measurement, reporting and insight generation at the heart of all our work.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Strong critical-thinking and problem-solving skills with a keen eye for detail.
• Research and insight background.
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode consumers more emotional needs.
• Expert using social platforms such as Brandwatch, Meltwater, Pulsar and Sprinklr. 
• Working with panel and survey providers such as Global Web Index, YouGov, Kantar, Audiense. 
• Creating analytical solutions that aggregate and mine data from numerous sources to create richer audience views and segmentations, uncovering insights that drive future strategy.
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences.
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data.
• Proactive ability to identify client insight needs and build tailored solutions accordingly.
• Desire to continually learn and push the boundaries.
• Confident and comfortable working in a fast-paced, changing environment.
• Collaborative team player, open minded 

Job Id: 9800

#LI-Onsite #LI-KA1

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

Follow us on  Instagram oliver.talent

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.