At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.  

GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. We’re an award-winning London based fintech, with additional offices in Riga, Paris and Melbourne.

The role holder is responsible for ensuring the quality, integrity, & availability of data analysis & modelling related to GC’s go-to-market strategies in our International markets. Reporting directly to the Head of Commercial Strategy, you will lead the International GTM Analytics team’s robust analytical collaborations across RevOps., Customer & Finance teams. You’ll need to leverage data-driven approaches to shape effective GTM strategies for sales, marketing, customer care, experience, success, & commercial operations, evaluating & providing actionable insights, driving consistent segmentation & targeting, and utilising predictive/prescriptive data science that empowers data-driven decisions driving predictable revenue acceleration through optimised customer experiences.

Responsibilities

Oversee & guide the full range of GTM Analytics & best practices​ (working alongside a further dedicated GTM analyst)

• Oversee & guide GTM analytics leveraging industry best practices & advanced statistical analytical techniques, predictive & prescriptive AI/ML & technologies to analyse complex datasets, derive actionable insights, & shape effective segmentation, targeting, optimised customer experiences & revenue-accelerating GTM strategies.​

Develop & execute a comprehensive analytics strategy aligned with company objectives

• Develop a comprehensive International GTM analytical plan & roadmap by understanding company objectives, goals, & GTM priorities, identifying areas for analytics, engaging stakeholders, & defining measurable KPIs. ​
• Evaluate data availability & quality, & identify suitable sources, systems, tools, & analytics techniques for reliable analysis, visualisation, forecasting, & decision-making. ​
• Establish operational infrastructure/architecture with the DataOps team & guide the analytics team to execute data-driven approaches, plans & roadmap.​

Establish & maintain strong analytical interlocks with relevant stakeholders

• Collaborate & position the team as the analytical point of contact with cross-functional RevOps, Customer & Finance stakeholders to gather input, align objectives, facilitate the adoption of interoperable practices & ensure consistent delivery of analytical GTM value. ​
• Effectively & regularly communicate insights, recommendations, analytical findings, outcomes & value generated from analytics initiatives (with scale) to internal stakeholders, leadership & external partners.​
• Continuously monitor the performance of GTM analytics initiatives & evaluate their effectiveness, soliciting feedback to refine & iterate the GTM analytics strategy as needed. ​

Provide actionable insights, & empower data-driven decisions​

• Leverage appropriate analytical techniques & tools to conduct thorough data analysis, extracting actionable insights that inform GTM decision-making by uncovering, visualising, & presenting trends, patterns, correlations, probabilities & forecasts in clear and compelling reports, dashboards, and data visualisations that enable stakeholders to make informed decisions to shape effective GTM strategies.​

Qualifications​

• Substantial experience overseeing data analytics, modelling, insights generation (storytelling), team leadership, & shaping data-driven GTM strategies. ​
• Expertise in statistical analysis, data analytics, & modelling for actionable business insights from complex data sets.​
• Familiarity with advanced analytics, predictive & prescriptive AI/ML & technologies to optimise GTM strategies & customer experiences.​
• Effective stakeholder management & communication skills to engage cross-functional teams, senior leadership, & external partners.​
• Knowledge of RevOps &/or Customer & Commercial reporting, including GTM segmentation, sales, marketing, customer care/success & commercial ops.​
• Committed to continuous improvement by staying updated with industry trends, emerging technologies, best practices in analytics, & embracing open-source transformation.​
• Experience with Excel/GoogleSheets, Looker, Data Tooling (BigQuery, DBT, Airflow), Salesforce.​
• Management experience desirable, not mandatory

Skills and Attributes

• Fintech experience preferred, not mandatory
• Enthusiastic collaborator, skilled in developing GTM analytics capabilities & rigour.​
• Prioritises strategic requirements & impacts in alignment with stakeholders. ​
• Strong technical skills & a passion for optimising & automating. ​
• Exceptional communication skills, specialising in data-driven storytelling & visualisation with a focus on predictive & prescriptive analytics.​
• Transformational leader driving bold & scalable change in GTM analytics.​
• Global mindset, excelling in matrixed & consensus-driven environments.​
• Cultivates innovation embraces risk-taking, & learns from failure as a growth opportunity in GTM analytics.

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Equity -all permanently employed GCs get equity to help you make a valuable contribution 
• Parental leave -to suit everyone embarking on life's great adventure
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCee’s’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of June 2023;

42% identify as women

28% identify as Black, Asian, Mixed or Other

9% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. 

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.